2018
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jn
“I use panoramic views so that dif-
ferent pictures can be joined togeth-
er. Separate pictures of bridesmaids
walking down the aisle can become
one image of them together. With
the use of computer applications,
we can add colorful artistic designs
according to what clients want to
show.”
Goldenberg, a member of Temple
Israel, says many couples are mar-
rying at different kinds of venues,
and his presentations capture the
essence of the places, whether a
park or museum.
When Rob Hoffman plans books
filled with memento images, they
become the last part of his work in
putting together digital projects.
Through his Ann Arbor business,
Priceless Preservation, he is able
to use the latest in video and audio
equipment to capture events.
Projects meant for his dad have
had the most personal meaning for
him and inspired his business ven-
ture.
It all began with birthday pres-
ents presented to his late father,
New York entertainment attorney
Elliot Hoffman. On his 75th birth-
day, the attorney received a video of
his famous clients in performance.
On his 80th birthday, he received a
video of friends and clients recall-
ing their times together. Quite a bit
later, stills and narratives from both
went into a memorial book.
“My father was a frustrated jazz
musician, so the digital expressions
were very important and appreciated,”
Hoffman said of the man who repre-
sented performers in jazz and beyond,
such as Eubie Blake, Stan Getz,
Luciano Pavarotti and Cyndi Lauper.
Hoffman, a 16th-generation
Jewish American, values the ability
to look back and then modernize
the process as technology changes.
Holding a master’s degree in infor-
mation with specialization in
archives and records management
from the University of Michigan, he
has processed photos and film at
the National Baseball Hall of Fame
in Cooperstown, N.Y., and has had
experience with audio conversion at
the Smithsonian in Washington, D.C.
Besides focusing on the preserva-
tion and digitization of images and
documents, Hoffman can attach
captions to photos and incorporate
special effects. Because the materi-
als are in digital form, they can be
shared while the original pieces are
safeguarded.
Reproducing digital materials in
hard copy, he curates books. “For
people who have a great number of
materials, putting them all in book
form would make them too cumber-
some and heavy to handle,” Hoffman
says.
A recent commercial project
reminds Hoffman of the projects for
his dad. To help mark the 95th birth-
day of Jerry Gurin of Ann Arbor, he
created a book that had pictures and
narrative.
“To celebrate my husband’s birth-
day, we had a family reunion,” says
Pat Gurin, who wanted to give out
copies of the book to guests and
ordered soft-cover copies.
“My husband had officiated at the
wedding of a great-niece and talked
about what family means from a
Jewish perspective. That speech
became part of the back cover,
which also has a family tree.” •