The Pickles and Rye Team Would like to Wish All a Healthy
Happy Passover Holiday
Kaye generated more than $36,000
in donations in a few days and sold
out of her first order in 82 hours.
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West Bloomfi eld Plaza
6724 Orchard Lake Rd., West Bloomfi eld
Just South of Maple west side of Orchard Lk
248-737-3890
www.picklesandryedeli.com
www.facebook.com/picklesandrye
Holiday Hours Friday 3-30, 10am to 3pm
Saturday 3-31 9am to 3pm
Regular Hours Easter Sunday 9am to 9pm
sity is the mother of invention.
“I brought together minds from
NASA and the shipping industry along
with a celebrity corset designer to
address this as an engineering chal-
lenge and not a design flaw,” she said.
After a number of prototypes and
a manufacturing snafu (the factory
that was supposed to make her
bras backed out three days before
the product was supposed to ship,
thereby delaying the product release
by almost a year) Kaye had the bra
she knew so many women needed.
With the tagline of “lift not
squish,” the bra, designed without
underwire, works like a shelf to lift
the breasts rather than squishing
them, explained Kaye. Her bra, she
said, was designed with lifting straps
and cinching cups allowing it to be
customized to body and exercise
type.
The bra distributes weight
throughout the back and sides rath-
er than putting pressure over the
shoulders and across the ribs. Other
features include a mesh backing for
comfort and breathability and a zip-
per in the front for easy use.
Setting out to change what she
calls a dated industry, Kaye said her
goal is to “empower women of all
shapes and sizes to feel good when
moving around, whether it’s their
first Zumba class or running their
first half marathon.”
Knowing how difficult it is to suc-
cessfully turn an idea into a prod-
uct, Kaye could have easily been
discouraged — but she had an idea
she believed in and a product she
thought could help a lot of women.
Turns out she was right.
Last summer Kaye turned to
Kickstarter, an online crowdfund-
ing campaign that allows those with
creative projects the opportunity to
showcase an idea and solicit fund-
ing from individual donors. Kaye was
hoping to raise $20,000. Instead, she
generated more than $36,000 from 341
supporters, with donations ranging
from $1 to $3,500 in just a few days.
When she finally launched the
bras (online orders only), she sold
out within a few hours without
spending anything on marketing.
“Our videos went viral with people
tagging and spreading the word
before we even finished our first
prototype,” she recalled.
While Kaye said that at one time
she would have spent anything for
a comfortable bra, consumers don’t
have to spend a fortune for a Bloom
Bra. Her product is only available
online (bloombras.com) for $79.99
plus shipping. Sizes range from 28D
to 44K.
Now that her first product launch
is complete, this native Michigander
plans to devote her next line of bras
to pre- and post-maternity consum-
ers, followed by breast-cancer survi-
vors then older active women.
“The bra is truly a convergence of
science, technology and fashion,” Kaye
said. “This is an industry that has
lacked innovation. Bloom Bras will
continue to provide solutions that are
healthy, comfortable and designed for
the evolving female population.” •
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Visit our website for details and order guide, picklesandryedeli.com
INTERIOR AND EXTERIOR
RODENT CONTROL
Sign up now for
10% DISCOUNT
on either our 4 season
spider program, bee
program, or for our
new mosquito program.
Offer good until April 15, 2018.
Free estimates.
(248) 585-2600
Family owned and operated since 1900
Over 100,000 satisfi ed customers since 1900
jn
March 15 • 2018
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