bridal 2018 Emery’s A Store For All Generations ALLISON JACOBS CONTRIBUTING WRITER BRETT MOUNTAIN PHOTOGRAPHER S Emery’s Creative Jewelers 30975 Orchard Lake Road Farmington Hills, MI (248) 855-0433 emeryscreativejewelers.com Facebook and Instagram: @emeryscreativejewelers Siblings Rob Weinberger and Terri Herman earching for that perfect piece of jewelry can be a daunting task, especially for those of us who are peren- nially last-minute shoppers. A not-so-secret tip: Pay a visit to Emery’s Creative Jewelers in West Bloomfield, where patrons are always treated like family. This iconic store opened its doors 30 years ago, but its his- tory extends farther back in time. Emery Weinberger, a Holocaust survivor, immigrated to Michigan in the 1940s. He began his sales career at Harry Greenberg Jewelers and then explored the world of antiques when he opened Sims in Highland Park. After becoming a well-respected businessman in Detroit, he decided to focus solely on fine jewelry, creating Emery’s Manufacturing in Southfield. With the help of his wife, Natalie Weinberger, his son, Rob Weinberger, and daughter, Terri Herman, Emery’s business continued to grow and prosper. Emery’s Creative Jewelers eventu- ally moved to the Hunter’s Square complex in 1984, where it still stands today. As a youngster, Rob helped his father daily at the store. He took a liking to jewelry-making, even- tually taking classes in design and gemology. Terri, too, had an early affinity for the business and sought to continue her father’s leg- acy long after his passing in 1993. Emery’s is not only family- owned, but also multigenerational. Not only do customers interact with Rob and Terri, but also Rob’s daughter, Ali Weinberger, who has worked at the store for many years. Now, 28-year-old Ali serves as assistant manager of the sales associates, training and mentor- ing her fellow employees. She also makes an effort to learn the names of every customer she meets and loves putting pieces together. continued on page 62 60 January 25 • 2018 jn