bridal 2018
Emery’s
A Store For All Generations
ALLISON JACOBS CONTRIBUTING WRITER
BRETT MOUNTAIN PHOTOGRAPHER
S
Emery’s
Creative Jewelers
30975 Orchard Lake Road
Farmington Hills, MI
(248) 855-0433
emeryscreativejewelers.com
Facebook and Instagram:
@emeryscreativejewelers
Siblings Rob Weinberger and Terri Herman
earching for that perfect
piece of jewelry can be a
daunting task, especially
for those of us who are peren-
nially last-minute shoppers. A
not-so-secret tip: Pay a visit to
Emery’s Creative Jewelers in West
Bloomfield, where patrons are
always treated like family.
This iconic store opened its
doors 30 years ago, but its his-
tory extends farther back in time.
Emery Weinberger, a Holocaust
survivor, immigrated to Michigan
in the 1940s. He began his sales
career at Harry Greenberg Jewelers
and then explored the world of
antiques when he opened Sims
in Highland Park. After becoming
a well-respected businessman in
Detroit, he decided to focus solely
on fine jewelry, creating Emery’s
Manufacturing in Southfield.
With the help of his wife,
Natalie Weinberger, his son,
Rob Weinberger, and daughter,
Terri Herman, Emery’s business
continued to grow and prosper.
Emery’s Creative Jewelers eventu-
ally moved to the Hunter’s Square
complex in 1984, where it still
stands today.
As a youngster, Rob helped his
father daily at the store. He took
a liking to jewelry-making, even-
tually taking classes in design
and gemology. Terri, too, had an
early affinity for the business and
sought to continue her father’s leg-
acy long after his passing in 1993.
Emery’s is not only family-
owned, but also multigenerational.
Not only do customers interact
with Rob and Terri, but also Rob’s
daughter, Ali Weinberger, who
has worked at the store for many
years.
Now, 28-year-old Ali serves as
assistant manager of the sales
associates, training and mentor-
ing her fellow employees. She also
makes an effort to learn the names
of every customer she meets and
loves putting pieces together.
continued on page 62
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January 25 • 2018
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