nosh d
jews

nosh

in
the

section name

eats

| drinks | sweets

The Royal Oak Taphouse

T

he old Jimi’s Family Restaurant of Royal Oak
recently changed up its game, becoming the
Royal Oak Taphouse (ROTH). A family of
entrepreneurs in the Royal Oak area since 1928, Sam
Pallis and his siblings are third-generation restaura-
teurs who are transforming their family’s business to
dovetail with the changing downtown business envi-
ronment in Royal Oak.
“Every several years, we have to reinvent ourselves.
We are proud of the changes and progression we’ve
made in a business that survived the recession of
2008 and now continues to serve the Royal Oak area
with pride after nearly 90 years,” Sam says.
While abandoning a style and possibly loyal clien-
tele to make the conversion from Jimi’s to the Royal
Oak Taphouse was a calculated risk, the rewards

Mary Meldrum

seem to be pouring through the doors of the new
venue. They are busy. Many former customers are
embracing the changes to the décor and the menu.
Sam mentions that they have an event scheduled
with the Federation on Jan. 4, a bar night with the
21- to 35-year-old age group to bring young adults
together in a casual setting to discuss various
Federation topics.
The Pallis family took the leap of faith and tran-
sitioned to the Royal Oak Taphouse over the Labor
Day weekend in the fall. Given the many hurdles
this type of change can create and the simultane-
ous timing with the busy Arts, Beats and Eats event,
Sam reports that it has been a smooth transition as
they closed and converted one side of the restaurant
while staying open on the other side. Once that was

continued on page 36

CUSTOMER
APPRECIATION

"UY  WORTH OF GIFT CARDS AND GET A  #OMPLIMENTARY GIFT CARD FOR YOURSELF

Kids
Eat Free
Monday

 /FF
7INE
7EDNESDAY

PARTY R
O
AVAILAB OM
LE
up to
90 people

2ESTAURANT

)TALIAN #UISINE

248.476.0044

"UY ONE LUNCH OR DINNER ENTR£E
AND GET THE SECOND OFF

/F EQUAL OR LESSER VALUE

Off

 OFF

VOTED

Not good with any other coupons.

Not good with any other coupon.

Not good on holidays. One coupon per couple. Up to $30

Expires 1/31/18

Expires 1/31/18

&ARMINGTON (ILLS s #ORNER OF 'RAND 2IVER  (AGGERTY 2OAD
!UBURN (ILLS s   /2 MILES SOUTH OF THE 0ALACE OF !UBURN (ILLS

ENTIRE BILL

Excludes alcohol, Lamb Chops, tax and
gratuity. Dine-in or carry out. Must have
coupon. Cannot be combined with
another offer. Expires 1/31/18.

DAILY
LUNCH SPECIAL

# in the 1

6

Starting at

Jewish News

TOTAL FOOD BILL

Not good on holidays. One coupon per couple. Up to $30

10 % off

4189 Orchard Lake Road, Orchard Lake Twp., MI

248.865.0000

$ 99

CHOOSE TWO
SOUP, SALAD
OR SANDWICH

www.mezzagrille.com

jn

January 4 • 2018

35