jews d on the cover in the Generosity & Fortitude PHOTOS COURTESY ARBOR INVESTMENTS GROUP Eugene Applebaum (1936-2017) KERI GUTEN COHEN STORY DEVELOPMENT EDITOR LEFT TO RIGHT: Eugene Applebaum as a young boy. He was a camper at Fresh Air Society- Tamarack Camps (1947-1949). Central High School graduation photo. Applebaum as a pharmacist in the early 1960s. E ugene Applebaum, a man known as much for his business acumen and philanthropy as his positive attitude and per- petual smile, died Dec. 15, 2017, at his home in Bloomfield Hills. He was 81. Born into a family of modest means, the native Detroiter was an entrepreneur who grew his first drug store into Arbor Drugs Inc., the eighth largest drug store chain in the country. Along the way, giving back to the community was always a tandem goal. And, as he was mentored by such giants as businessmen and philanthropists Max Fisher and Alfred Taubman, Applebaum, in turn, mentored many future leaders of today’s Jewish community. Though focused on business and philanthropy, he chose to leave them behind to be present for his family at the end of a work day. EARLY YEARS Eugene Applebaum was born Nov. 16, 1936, the second son of Joseph, an ardent Zionist, and Minnie Belkin Applebaum, who maintained a traditional Jewish home. His father was from 10 December 21 • 2017 jn Zhitomir, a large city in Russia, and his mother came from Horodok, a small village. “They were loving parents. They talked about Judaism and they talked about philanthropy, tzedakah, and they set proper goals for me to reach,” Applebaum recalled in an oral history conducted in 2004 for the Jewish Federation’s Leonard N. Simons Jewish Community Archives. “Whatever I did that was right, they were just a positive influence, a very positive influence.” His daughters, Pamela and Lisa, said their father loved a good story — and he loved a good story about himself: “When our father was a boy, his mother held him up to the mirror and said, ‘You are the Great Eugene.’ That became a part of him, sustained him and gave him great confidence. For his entire life, he never passed a mirror without smiling.” Motivated by his father’s interest in Yiddish, Applebaum and good friend Eugene Driker set up the Applebaum Driker Theater at the Yiddish Book Center in Amherst, Mass. His father’s love of Israel sparked an incident Applebaum