camp guide
Camp
Not Just
For Kids
Anymore
Tamarack Camps Outdoor
Education rebrands to attract
more corporate team building.
ABOVE: Wayne State University first-year and third-
year medical school residents completing group
initiatives.
ALISON JACOBS CONTRIBUTING WRITER
A
than 50 activities for groups to choose
fter more than 50 years oper-
from, suitable for attendees of all ages
ating as Tamarack Camps
and abilities. Popular choices include
Outdoor Education, the non-
raft building, zip-lining, a high ropes
profit has rebranded its year-round
course, and team-building activities
experiential team building, leader-
ship training and nature appreciation complete with meaningful debriefing
sessions to help groups and organiza-
programs. It will now be known as
tions focus on their goals and aspira-
the Tamarack Adventure & Retreat
tions. Participants can even
Center.
opt for recreational activities
“The name and logo
such as archery, canoeing, hik-
change really help us tell our
ing and fishing.
story,” said CEO of Tamarack
For those in the business
Camps Steve Engel.
world, team building activities
Outdoor education has
have many upsides. According
always been a core aspect of
to experts, companies should
Tamarack’s identity, yet this
be lining up to take advantage
organization is on a serious
Steve Engel
of the unique opportunities
mission to grow the brand,
and setting Tamarack pro-
extending its services to the
vides. “Offsite team build-
broader community.
ing creates trust, mitigates conflict,
Located on more than 1,100 acres
encourages communication and
in Ortonville, Tamarack Adventure
increases collaboration,” according to
& Retreat Center serves groups of
a recent business story in Forbes maga-
all sizes and varieties. The Tamarack
zine. “Effective team building means
team now aims to increase its out-
more engaged employees, which is
reach to more schools, universities,
good for company culture and boost-
corporate teams and recreational
ing the bottom line. It can also be
clubs. Personalized day programs or
adventurous and enjoyable if you do it
overnight retreats are fully customiz-
with a little pizazz.”
able to accommodate every-
Tamarack definitely has
one’s needs. Each program is
pizazz. “With ropes courses,
specifically designed to meet
zip lines, a climbing tower and
a group’s goals, whether
more, groups rely on each other
those are team building,
in a way that encourages trust
leadership training or out-
and cooperation,” said Tracy
door education, along with
Aronoff, director of marketing
plenty of fun and relaxation.
for Tamarack Camps.
The Tamarack Adventure
Southfield-based Zoup!
& Retreat Center program-
Tracy Aronoff
Fresh Soup Company has
ming guide includes more
continued on page 52
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December 7 • 2017
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