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44

November 9 • 2017

jn

JUDY GREENWALD CONTRIBUTING WRITER

A

new business started this
added home brands as well.
past summer is taking off by
“Jewel is already working with more
helping luxury brand compa-
than 150 brands, up from 50 brands in
nies find new customers in the ever-
June,” he added.
growing online retail marketplace.
Landau said he and his team of
According to Andrew
five reach out to premium
Landau, founder of Jewel,
merchandisers to connect
he developed his company
them with consumers and
to allow people to shop his
then Jewel puts the retailers’
site for luxury items and get
information on its site.
cash back on each purchase,
“Jewel customers earn a
and for premium outlets to
predetermined amount of
acquire new clients.
cash back on every purchase
“E-commerce is the future
they make,” he said. “Retailers
of retail,” said the 31-year-old Andrew Landau
pay us a commission for refer-
native of West Bloomfield
ring them business, and we
and University of Michigan graduate.
pass the majority back to customers.”
“The convenience, cost savings and
Landau wants to credit his parents,
selection are unrivaled compared
“who gave me a strong foundation
to offline shopping. Luxury retailers
of tzedakah and giving back to the
realize customers go online to evalu-
community,” he added. “Our custom-
ate, research and purchase every-
ers don’t pay a membership fee — no
thing they need — including luxury
strings attached — they just get cash
items. At Jewel, we provide brands
back from every purchase. In addition,
a safe space while at the same time
Jewel gives a portion of each sale to
offering a small incentive to allow
charity, including the Empowerment
customers to shop at their stores.
Plan, a Detroit-based nonprofit
“Brands work with Jewel to reach
focused on helping families break the
new incremental customers,” Landau cycle of homelessness.”
continued. “It’s a win for everyone —
While noting that his company is
customers save money and retailers
still in its early stages, his outlook for
get new customers, without diluting
the future, including bringing more
their brand image.”
talented people into his team, is cer-
The enthusiastic young entrepre-
tainly bright.
neur, who with wife, Judy, recently
“We’ve only scratched the surface
relocated from New York back to
on the partners we work with and
Metro Detroit, is no stranger to
the technology we plan to implement
the working world. At 7, he started
to make it seamless for customers to
Carnival Extravaganza, a conces-
save money on all their luxury pur-
sion catering business, which he ran
chases,” Landau said. “I moved back to
throughout his teenage years. He
Detroit to be part of the Jewish com-
also led business development for Jet.
munity and to be surrounded by some
com, worked as an account executive
of the best business leaders in the
at Google and founded Chalkfly, an
country. I’m grateful for the opportu-
e-commerce school supply startup.
nity to start a business in Detroit and
His latest venture, Jewel, based in
want to be an example of the opportu-
Detroit’s Grand Circus Park, is already nity, passion and entrepreneurial spirit
making its mark among premium
this community offers.
merchandisers, including Lacoste,
“There’s no better time to be here,
Rebecca Minkoff and Tory Burch.
and I can’t wait to see where the jour-
Landau noted that while Jewel origi-
ney takes us!” •
nally focused on fashion and health
Visit Jewel at https://usejewel.com.
and beauty products, he’s recently

