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continued from page 108

along with an accompanying note of
apology from Buerger. The obituar-
ies have remained there ever since.
Following the arrival of Arthur
Horwitz in May of 1986 to lead the
Jewish News, the publication grew
into one of the largest weekly news-
papers in the country — Jewish
or secular. And in keeping with
Slomovitz’s tradition of original
reporting from Israel, the Jewish
News and its sister paper, the Jewish
Times, published a five-part inves-
tigatory series in 1986 about the
Jewish Agency for Israel that resulted
in the publications being finalists for
a Pulitzer Prize.
In February of 1987, the Jewish
News introduced full-color print-
ing on a heavier paper stock and
included staples to hold the product
together. Ten years later, it revealed
a totally new layout and logo crafted
by the Pushpin Group, whose found-
ers Seymour Chwast and Milton
Glaser were international icons of
design.

MIRROR ON DETROIT

To remain credible, the Jewish News
committed to having its news pages
reflect realities within the Jewish
community. In addition to its ongo-
ing coverage of Israel with passion
and depth, it produced local cover
stories relating to same-sex unions,
transgender teens, child molestation,
kosher establishments that failed
board of health inspections, unsafe
Jewish community-owned and -oper-
ated school buses, drug addiction,
depression, significant out-migration
of young Jews from Detroit — and
their more recent return.
With the advent of the Worldwide
Web, the Jewish News expanded its
digital and social media footprint.
It recently introduced a totally
revamped site designed for ease
of use with flexibility for future
enhancements. Today, the content
of the Jewish News — print, digital
and online — is seen by more people
than at any time in its 75-year his-
tory. As the community continues
to change, the Jewish News — in
both content and presentation — is
poised to adapt in ways that keep it
at the epicenter of the community’s
information needs. •

CLOCKWISE FROM TOP: Ongoing efforts to
update the JN are meant to engage younger
readers and reflect realities impacting the
Jewish community, as reflected in the two JN
covers. A 1992 staff photograph for the 50th
anniversay issue of the JN.

110

July 18 • 2017

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