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continued from page 33

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Cannot be combined with any other offer/coupon.

248-332-1111

½ OFF

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1 coupon per table.
Coupon must be presented before ordering.
Cannot be combined with any
other offer/coupon.

nosh

(Square Lake & Telegraph Rds.)
Tues -Thurs: 11am-9pm t Fri: 11am-10pm
Sat: 4pm-10pm t Sun: 4pm-9pm
t Monday Closed t

150 Artisan Cheeses
to Choose from
and Pair it with
the Perfect Wine.

Street Food, it is clear it can be adapted and leveraged.
Van Staden spent five years as the vice president of food and
beverage for Celebrity Cruises, where he oversaw 12,000 meals
per day per ship, 15,000 employees and a $150 million food bud-
get.
“In my first year with Celebrity, I flew about 927,000 miles
meeting with each ship’s staff, cooks, vendors and recruiters. For
me, the biggest thing that we had to change when we were there
was the culture. Culture is what makes or breaks everything.
“It was pretty intense!” The schedules, the travel and the pres-
sure took a toll on his family life.
In 1997, Van Staden met a Lebanese friend, and they began
talking about Middle Eastern food. He became intrigued with
this ethnic food and buckled down and studied Middle Eastern
food for a year.
“I really fell in love with it
and developed a true pas-
sion for it,” he said.
That year, he and his
friend opened Café Ole in
2941 Rochester Hills
Washington, D.C., serv-
87 W. Auburn Road
ing Mediterranean small
plates. Over the years,
2941 Birmingham
he honed his skills in
176 Old Woodward
Mediterranean and Middle
248-885-8869
Eastern cooking. While
he was becoming more
knowledgeable and pas-
2941 Midtown Detroit
sionate about the cuisine,
4219 Woodward Ave.
he was also becoming
http://2941streetfood.com
more frustrated with
it because it has never
evolved in Western restau-
rants.
“If you go to Turkey and
Lebanon and eat the street
food there, it’s amazing.
You can’t compare.”
The concept of 2941
Street Food was hatched
as Chef Jacques set his
sights on one day opening
a restaurant that would
show what an evolved
concept of Middle Eastern
and Mediterranean cui-
sine could be. The spices
fill the air when you walk
in the door, and samoon
bread is baked daily on the
premises.
“This concept has been developing in my mind for the past 10
years. I knew I wanted it to be fast-casual, and I wanted to serve
truly honest, wholesome chow. I gave up a long time ago trying
to please people; that is not the objective,” he says. “The objec-
tive is to create a sensory experience.”
He has taken Mediterranean and Middle Eastern cuisine and
given it a twist without compromising quality and professional
techniques of cooking. He has applied his Six Sigma Green Belt
knowledge to the design and layout of the kitchen as well as the
efficiency of the food service with an eye on the goal of zero waste.
Van Staden cites consistency as one of the key aspects to
success. To attain consistency in his multiple restaurants, he
opened a central kitchen in Troy.
“What I learned at Celebrity Cruises allows me to be able to
do this,” he says. When he says “this,” he is referring to some-
thing much bigger than opening five stores. The five 2941 Street
Food locations he has established are just the first baby steps of
what is to come. Next year, he’ll open restaurants in Las Vegas,
Chicago and Miami.
“2941 is going to be a national brand. That is really our ulti-
mate goal,” he says. •

2941 Street Food

20% off

Sample our Cheeses
Before You Buy

All Fresh Cut Cheeses

Offer expires 7.31.17

JN

33041 Grand River Ave, Farmington, Michigan

(248) 957-9581

FKHHVHODG\IDUPLQJWRQ#JPDLOFRPZZZWKHFKHHVHODG\QHW

STAR
DELI

“…one of America’s finest
carryout-only delicatessens!
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has never wavered!”

— Danny Raskin

COMPARE OUR LOW PRICES WITH ANY DELICATESSEN IN TOWN!

MEAT TRAY

DAIRY TRAY

SALAD TRAY

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person
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$12.99 per
person

SALAD TRAY W/ LOX & CREAM CHEESE

$16.99

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person

Best
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We also have delicious Vienna Hot Dogs
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24555 W. 12 MILE ROAD

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248-352-7377

www.stardeli.net

Prices subject to change

34

July 6 • 2017

jn

$ 5

OFF

On Star’s beautiful already
low-priced trays

Expires 8/3/17. One Per Order. Not Good Holidays.
10 Person Minimum. With this coupon.

DELIVERY AVAILABLE

2140950

