business ‘Peak Performance’ JUDY GREENWALD CONTRIBUTING WRITER Brad Stulberg P eople are conditioned to want to give their best, no matter what the endeavor. Peak Performance (Rodale), a new book written by Michigan native Brad Stulberg, is a study in what drives us to excel in whatever task we undertake. The book was released June 6, and the reviews are extolling the book’s ground- breaking ideas. Stulberg, 30, a graduate of North Farmington High School who attended Temple Israel’s religious school, moved from Ann Arbor five years ago and now lives in Oakland, Calif., with his wife, Caitlin. A University of Michigan graduate, he has worked as a consultant for leading global firm McKinsey & Co. and helped in the development of President Barack Obama’s health-care initiative. Stulberg, an athlete and run- ning enthusiast, is a columnist for New York and Outside magazines and has also written for Forbes, NPR, the Los Angeles Times and Runner’s World. He and co-author Steve Magness, a performance scientist and Olympic athletic coach, wrote this book to help individuals achieve their personal best in a sustainable and healthy manner, using the concept of per- formance science. “For us, performance science is the study of what leads to excep- tional performance,” Stulberg explained. “In writing the book, we found that regardless of the task at hand, a few common prac- tices drive performance. “Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same — and are accessible to anyone. We call this the growth equation: Stress plus rest equals growth, which means the universal way to grow is to challenge yourself and then allow for rest and recovery. “The pressure to perform is so high these days that far too many people are engaging in unethical, unhealthy practices or completely burning themselves out. My co- author and I wanted to show folks there’s a better way.” The book, a culmination of sev- eral years of research and report- ing, combines inspiring stories of outstanding performance in athletic, artistic and intellectual pursuits from such diverse people We are an in-home service provider for the elderly, ill and disabled. We assist with personal care, home making and more up to 24 hours. We are insured and bonded. Call 248-262-7111 or 313-272-1222 4PVUIåFME3E 4UFt4PVUIåFME.* XXXITITTMMDPSHtITITT!BUUOFU as Taylor Swift’s drummer Matt Billingslea, fastest-ever distance runner Deena Kastor, distin- guished Mayo Clinic researcher Michael Joyner, chess prodigy Josh Waitzkin and five-time Olympian Bernard Lagat. Each of the three sections in the book outlines the con- cepts developed by Stulberg and Magness: first, the “Growth Equation,” which explains the importance of balancing stress and rest to promote growth; sec- ond, “Priming,” which details how you can optimize your routine and ready yourself for the task at hand; and “Purpose,” which involves moving past the “self ” to fully achieve your goals. The book has been garner- ing praise from many critics, including businesswoman and columnist Arianna Huffington, former Twitter CEO Dick Costolo and New York Times bestselling authors Kelly McGonigal, David Epstein and Adam Grant. Stulberg said he and Magness will soon begin a monthlong national book tour that will take him to such places as Los Angeles, San Francisco, Houston, Scottsdale (Ariz.), Boston and New York, in addition to his hometown, Detroit. Stulberg has enjoyed speak- ing at his former high school, as well as at U-M’s School of Public Health, and said he’ll be in Michigan at Thanksgiving time and is looking forward to once again participating in similar local events, which may include Detroit’s Jewish Book Fair. A busy schedule presents no problem for this active young man — he loves climbing and also competed for the United States in the World Duathalon in Spain. Stulberg describes himself and his wife as “total running nerds” who enjoy being outdoors. “I love pushing myself physi- cally, and my wife is also an avid hiker and runner,” he said. “I think that in addition to the beauty of being in nature and the growth that comes from setting out to achieve something with your body as your only tool, a huge benefit of endurance sports is that they teach you to be com- fortable with being uncomfort- able.” However, a very familiar Jewish concept is also important when it comes to another aspect of the growth equation — the idea of Sabbath rest. “I think lots of people get the ‘stress’ component of the growth equation correct; but then don’t make time for the ‘rest’ part,” he said. “I think the notion of a Sabbath — a day where we dis- connect from our work and the technologies that bind us to it — is very conducive to long-term performance.” • Find more information at amazon.com/ Peak-Performance-Advantage-Science- Success/dp/162336793X or www. peakperformancebook.net. 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