‘

E S
J O

“We really wanted to think about
clothing in a different way.”

— Jeff Schattner

all sales proceeds that evening will
be donated to Camp Casey, which
takes horses to the homes of young
cancer patients and brings riding
experiences to small groups of each
youngster’s friends.
“We wanted to work with a unique
charity that aligns with the inno-
vative line that we are,” Schattner
explains. “I think what the camp
does is really cool.”
Those attending the charity event
are likely to find it cool having their
pictures taken with Detroit Tigers
catcher James McCann, who will
be modeling his favorite LH shirt.
McCann is a brand ambassador and
partner in the business.
McCann was attracted to the extra
stretch he finds in the arms of the
shirts. The design helps each shirt
move with him and allows him to go
out after a game without worrying
about sweating.
“Sterling Shepard, a wide receiver
for the New York Giants, came on the
scene after he saw James McCann,”
Schattner says. “We wanted to get
into the New York market, and we
thought he would be a good gateway
into that market.
“We’re going to do a photoshoot
with him at the end of July and roll
out marketing with him at the start of
the football season.”
While Schattner is forward-think-

ing in his business, he takes time to
think back to work done by his late
maternal grandfather, who worked
on a shirt line, sewing and cutting in
Montreal.
“We were able to talk a little about
the business before he passed,” says
Schattner, who had his bar mitzvah in
the D.C. area.
LH, set up with advice from local
Jewish entrepreneurs including
those associated with Broner Glove
and Safety and the Shirt Box, does
all the designing, prototyping and
fulfillment through facilities in and
around Detroit. The prototyping and
designing happen in Pontiac, and
the shirts are shipped out of Warren.
“We were originally making the
shirts in Detroit, but our facility
stopped doing them,” Schattner
explains. “A consultant here put us
in touch with overseas manufac-
turers that could work on a larger
scale. I’m hoping to do a higher-end
line with shirts made in the United
States and have a small retail pres-
ence in Detroit.”
Schattner, married and the father of
two preschoolers, lives in Royal Oak.
“We really wanted to think about
clothing in a different way,” he says.
“I’d like to roll out what I call ‘a profes-
sional and performance line.’ I want
people to think about clothing that’s
comfortable throughout the day.” •

PRO D UC
E

Gourmet Market

Great for Grads!

Cater your graduation party with a huge selection of
house-made dishes from award winning Joe’s Produce
Gourmet and Catering – from complete meals to
well-stocked buffets, strolling stations and, of course,
amazing desserts. And it’s all customized to your budget,
theme and guest list.

Visit the catering page at Joesproduce.com to see the
summer menu, and enjoy!

Everyday delights

Joe’s is famous for their premium fresh fruits and veggies
– hand-selected daily.

You can also enjoy:
/ xpanded café and pastry counter with beautiful desserts
house-made daily and fresh roasted ground coffee
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 '%*' %! #!'&* ('"
farmed raised fish and seafood
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hearth oven
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Get only the best from your neighborhood market.

Explore Joe’s Produce Gourmet Market
       

Call 248.477.4333 to order or for more information.
33152 W. Seven Mile Road, Livonia, MI 48152

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June 22 • 2017

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