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jews in the digital age
Capturing The Moment
GoPro, Wedit & DIY wedding videos .
T
Jason Miller
Contributing Writer
here was a time when having videographers
at your wedding was a really expensive
endeavor. The professional video guys would
haul in the big rig cameras with special lighting
and boom microphones. They would record hours
of raw footage and then you’d wait more than six
months for the edited VHS tape to arrive.
After paying thousands of dollars, you had a
video with cheesy titles overlaid on poor-quality
footage that you’d never watch more than once
(especially if you never converted it to DVD or a
digital file).
Today, couples have many more options to pre-
serve their big day. With the growing popularity of
GoPro cameras, many couples begin their wedding
experience by recording their engagement using a
GoPro. These small cameras can easily be attached
to the forehead or chest, or held on a long selfie
stick to capture the intimate moment of a marriage
proposal.
Brides and grooms have also recognized that
a videographer only captures so many hours of
the wedding weekend. When GoPro cameras are
distributed to random guests and they’re asked
to capture as much footage as they can through-
out the weekend, you’re sure to get some quality
moments that otherwise would have been missed.
A GoPro is a POV (point of view) camera, mean-
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32
May 4 • 2017
jn
ing that it shows
exactly what the per-
son wearing it sees.
That gives a different
perspective than tradi-
tional wedding videos.
Features on the
GoPro, like time-
lapse video, will let
the guests have fun
while recording.
Encouraging guests to
pass the GoPro cameras to each other will guaran-
tee many different points of view throughout the
weekend and allow the wedding couple to see their
event through their guests’ eyes.
It is also fun to plant GoPros around the wed-
ding ceremony and reception (they can be hidden
in the flowers of a wedding bouquet or at the bar)
to give a fun perspective on the event.
DYI VIDEOS
As a rabbi who officiates a lot of weddings, I have
seen a trend toward DIY videography. In some
cases, it’s a coordinated activity like giving out
several GoPro cameras, but in other cases, it’s the
guests doing what they do naturally — using their
mobile phones to record video and take photos of
the wedding.
Many brides and grooms have told me they are
so confident they’ll get enough cellphone footage
that they don’t need to hire a professional videog-
rapher.
A local Metro Detroit startup
has capitalized on this theory and
is making DIY wedding videogra-
phy a trendy option. Farmington
Hills-based Wedit markets itself
as “a fun and interactive way to
capture your total wedding experi-
ence, from the rehearsal dinner to
the brunch afterwards.”
Wedit (wedit.com), an online
e-commerce operation, sends out
a package to the wedding couple
several days before the big event
that includes five high-definition (HD) cameras.
They can use the cameras for the entirety of their
wedding weekend and then ship the rental cameras
back to Wedit’s offices. Wedit then consolidates the
footage from all the cameras into one video that
is available in the cloud for the bride, groom and
guests to view, share and download.
Wedit’s owners, Lee Burnstein and Jeremy Stybel,
both of West Bloomfield, believe they’ve found a
niche in the wedding industry.
While weddings are still one of the more tra-
ditional customs in our society, celebrants are
looking toward new ways to preserve these liminal
moments. GoPro POV cameras give a new perspec-
tive on an age-old custom, and Wedit offers a new
and different way to capture the memories. •
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