looking back Max Weiss, Morris Gurvitch and Edwin Gornbein went into business together in 1929, founding United Dairies. Decades later, in 1954, the company celebrated its 25th anniversary with a booth at the Michigan State Fair and a float, seen here at the corner of Woodward and Milwaukee in Detroit. • The man driving the first car is Michael Weiss, son of Max Weiss. The youngster pictured in the billboard, top right, is Steve Weiss, the grandson of Max and son of Al Weiss. Max Weiss passed away in 1949. Courtesy of the Jewish Historical Society of Michigan. Gift of Susan Weiss Roberts, granddaughter of Max Weiss. From the DJN Davidson Digital Archive I t’s that time of year. No, I don’t mean President’s Day or preparing your tax forms for the IRS or thinking about changing the oil in your lawnmower. I am talking about preparing for summer vacations and trips around Michigan, the United States and the world. It was fun this week to read the travel advertisements in the March 11, 1977, issue of the JN. Forty years ago, a flight to London or Rome cost as little as $309. You could book a round-trip to Las Vegas with three nights lodging for a mere $221. Or for $799 per person, you could fly round-trip to Israel from Detroit, and this price included Mike Smith Detroit Jewish News 10 nights in a four-star hotel in Tel Aviv or Foundation Archivist Jerusalem. Seems like quite the bargain, even 58 March 2 • 2017 jn in 1977 dollars. There was something for everybody. I even found an adver- tisement for a Chabad Lubavitch trip to New York to celebrate the 75th birthday of the Lubavitcher Rebbe, Rabbi Menachem M. Schneerson. This ad pictured a photo of an RV, which was the “Chabad House on Wheels” in 1977. The advertisements in JN are always fun to read. These were a bit inspiring. My wife, Pam, and I are currently working with our agent, Rochelle Lieberman, to plan our vacation this year to Iceland and England. Unfortunately, it’s going to cost a bit more than in 1977. • Want to learn more? Go to the DJN Foundation archives, available for free at www.djnfoundation.org. Historic photos are curated by the Jewish Historical Society of Michigan.