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F INE C HINESE D INING

“A wonderful adventure in fine dining” ~ Danny Raskin

Berg hands out samples of various cheeses to guests.

Open 7 days a week for lunch and dinner
Catering and carryout available
Gift certificates

27925 Orchard Lake Rd., North of 12 Mile, Farmington Hills

248-489-2280

www.honghuafinedining.com

STAR
DELI

“…one of America’s finest
carryout-only delicatessens!
Star’s reputation
has never wavered!”

— Danny Raskin

COMPARE OUR LOW PRICES WITH ANY DELICATESSEN IN TOWN!

MEAT TRAY

DAIRY TRAY

SALAD TRAY

$10.99 per
person

person
$22.99 per

$12.49 per
person

SALAD TRAY W/ LOX & CREAM CHEESE

$16.99

per
person

Order the best
trays in town
for all your
get-togethers!

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24555 W. 12 MILE ROAD

+VTUXFTUPG5FMFHSBQI3PBEt4PVUIGJFME

248-352-7377

www.stardeli.net

Prices subject to change

44

March 2 • 2017

jn

$ 5

OFF

On Star’s beautiful already
low-priced trays

WORKING ON HIS DREAM
Berg says his heart is set on opening a cheese shop in the Detroit area.
He’s turned to his friends at Zingerman’s for some guidance on making
a statement in the food industry.
After carefully outlining a business plan, Berg launched Berg’s
Provisions LLC and began conducting market research by offering
cheese pop-ups at various businesses around town. He also hosts pri-
vate tasting events from time to time.
Since his very first pop-up at Gayle’s Chocolates in Royal Oak in
October, Berg has generated quite the following of enthusiasts.
“From 11 to 2, the place is completely packed,” he says. “I’m usually
bouncing around and full of energy.”
At his pop-ups, visitors can peruse a unique
selection of cheeses, both domestic and import-
ed. And while he can guarantee most cheese
lovers will be pleased with his supply, he likes to
push the boundaries by throwing in a strong bleu
or stinky cheese into the mix.
To shake things up, his December pop-up
included wine pairings from the experts at the
House of Pure Vin in Detroit.
Berg’s Provisions recently hosted another pop-
up at Gayle’s Chocolates. On this brisk Saturday
morning, crowds of people stood in line to
sample a flavorful pairing of Gayle’s Fit and Fruity
bark, a rich dark chocolate with dehydrated
fruits, with bites of Red Dragon, a mustard-based
cheese hailing from England.
This was Berg’s third pop-up there, and he
hopes to continue running them monthly. Plus,
TOP: Red Dragon, a mustard- his pop-ups benefit Gayle’s, too. During Berg’s
based English cheese Provisions events, chocolate sales generally
PREVIOUS PAGE: Cheesemonger increase by 25 percent.
Zach Berg with his wares at a
When he’s not filling Gayle’s shelves with 120
tasting in a private home.
pounds of cheese, he keeps busy as a full-time
employee there.
Berg’s passionate personality and years of
experience in management led to his new title as
director of operations and staff development at Gayle’s.
When he has a bit of down time, you can be sure to find him indulg-
ing in a good sheep’s milk cheese from the Pyrenees or a taste of
Harbison, a soft-ripened cheese with a spruce tree bark rind from
Jasper Hills Farm in Wisconsin.
On any given day, you can spot Berg immersing himself in the boom-
ing restaurant scene in Detroit, eager to provide a specialty market for
local chefs. “It’d be great if restaurants that want to have a cheese tray
had somewhere to go that’s not a big name,” he says.
Berg never stops dreaming big. Even with just a handful of pop-ups
under his belt, he is already establishing a name for himself as the
go-to cheese guy in Metro Detroit. •

Expires 3/16/17. One Per Order. Not Good Holidays.
10 Person Minimum. With this coupon.

DELIVERY AVAILABLE

2140950

For the next cheese pop-up, follow Berg on Instagram @mobileberg or visit his
Facebook page, “Berg’s Provisions.”

