Sharing. Caring. Massage.
Alana and Evan at the Henry in Dearborn
“Sometimes people lose touch with the
most important parts of the wedding
— the vows and the speeches.”
Silver, who had her bat mitzvah ser-
vice as a member of Congregation
Shir Tikvah. “My wedding was the
best day of my life. I wanted it in
Charlevoix because I spent time
there with my grandparents, Marilyn
and the late Robert Silver.
“Because I was in New York, I left
it to my mother, Beth Silver, and
grandmother to plan everything
except for picking out my dress.
With scattered questions to me, they
chose the venue, and they taste-
tested all the food,” she adds.
“My mother, brother and best
friend organized a surprise flash
mob dance. They taught steps to
family and friends, and everyone
broke out into the choreography.
Although I have it on my iPhone,
I wish I had all that dramatically
filmed by a videographer.”
AN UNUSUAL WEDDING
A different kind of surprise was at
the center of the most unusual wed-
ding shown on the site. Because
this couple traveled frequently to
fulfill separate work responsibili-
ties, they kept putting off their vows.
When the groom told his fiancee
that an engagement party had been
arranged, she arrived to find the
event was actually the wedding and
gladly said “I do” without further
delay.
“There’s an industry built around
real wedding photographs as shown
in magazines, and we are doing the
same kind of thing for the Web —
with an important advantage,” Silver
says. “We’re able to record what is
said as well as what is seen.
“Sometimes people lose touch
with the most important parts of
a wedding. It’s not the flowers or
the tablescapes or the bridesmaids’
dresses. To me, the most important
parts are the vows and the speeches,
and the ways family and friends
react as they see the couple walking
down the aisle. Those are the things
only video can capture.”
On the homepage of the site,
Silver features new and favorite
videos along with timely categories
viewers might want to access. She
has many Jewish weddings repre-
sented and says there are hundreds
of thousands of visits every month,
some from people who compare
the drama to what is seen on TV’s
The Bachelor and others from young
women with wedding dreams.
“We have found that people are
flattered when their videos are fea-
tured, and we have heard that family
and friends can’t wait to see videos
of their loved ones’ weddings,” she
says. “Because couples want to share
their videos on social media, our site
has grown.”
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January 26 • 2017
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