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bilities to be managed out of her home
and remembered that her mom, Linda
Shapiro, used to bake cookies as gifts.
“I’ve always had a passion for creative
projects,” Feld says. “I’ve loved to draw,
and I’ve made custom greeting cards.
When I started making the custom
cookies, they took off really fast. Who
doesn’t like cookies?”
While Feld shopped for stencils, bak-
ing sheets and supplies, she turned to
her mom for help using the mixer. Her
first customer was a family friend whose
order for a baby-naming party had
the baked goods covered with onesies,
rattles and pink-and-white ruffles.
“I can make cookies in just about any
shape with just about any design,” says
Feld, who uses a vanilla flavor icing and
often includes different applications of
luster dust and pearl particles among a
large range of enhancements. “I always
pay attention to details, and I think that
adds to any presentation.”
Packaging also is important to Feld,
who chose her business name from her
first and middle names. She has dispos-
able platters for large orders, and she
will put a set of two cookies in a gift box
tied with a bow. She also offers indi-
vidual treat bags.
“I’m not a gourmet cook when it
comes to what I serve in my home, but
I’ve spent a lot of time working to per-
fect these cookies,” she says. “I’m always
looking for fresh ways to offer them to
customers.”
Feld, who lives in Commerce
Township, grew up in West Bloomfield
and graduated from West Bloomfield
High School. She had her bat mitzvah
and wedding at Temple Israel, where she
continues to be a member.
Her husband, David, managing direc-
tor of digital marketing for a retailer,
also benefits from the “oopsies.”
“David usually doesn’t take special
note of the designs when he has a
cookie, but he lends his opinion when
I ask about new ideas,” she says. “It’s
really the taste that’s most important to
him.”

details

*

Laura Rose Cookies — both
for Chanukah and custom
designs — can be ordered by
visiting facebook.com/
laurarosecookies; emailing
laurarosecookies.com; or
calling (773) 590-1434.

28 December 8 • 2016

Laura Feld with
her creations