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other moms. That's why I built my
company:' she said.
Julie Trepeck Harris was living in
Chicago and pregnant with her son
when she started attending some BCB
events to educate herself on topics like
what baby items to register for and
daycare options. Plus, she wanted to
network with other expectant moms.
She never expected to make lifelong
friends.
Through Bump Club, Harris said
she really connected with a group of
women whom she now considers her
closest girlfriends, even though she
now lives in West Bloomfield and most
of those friends are still in Chicago
(one other mom is back in Michigan).
"We really connected, and all of
our kids are the same age so it's great
that we share a friendship, and we
are going through similar things with
our kids," said Harris, who moved to
Michigan about a year ago.
BCB now has a presence in 25 cities
across the United States and Canada,
with revenue that has grown by more
than 3,000 percent. In 2011, the
company was named Best of Chicago
by Chicago Magazine and, in 2014,
Pinchuk was named among the Best
Entrepreneurs by Crain's Chicago

Business.
BCB now consists of a full-time
staff of five, a handful of outside agen-
cies performing contract work and 20
brand ambassadors (moms who get
paid hourly to work at events). They
host dozens of events each month
including expectant parent dinners,
webinars, new-mom playdates and
more. Thanks to a partnership with
Nordstrom, Bump Club also holds
baby gear shows at various Nordstrom
locations around the country.
Her largest event, Gearapalooza,
which she describes as "the ultimate
baby gear and registry event:' is a tour
catering to expectant parents nation-
wide. On Sept. 29, Pinchuk is bringing
Gearapalooza home to Detroit with
a stop at the Community House in
Birmingham.
During Gearapalooza, participants
hear about the latest baby products,
meet with baby-gear vendors and
participate in a question-and-answer
session with well-known baby prod-
uct guru Jamie Grayson, aka the
BabyGuyNYC. And, as with all of
Pinchuk's events, everyone leaves with
a well-stocked gift bag.
Giveaways have always been a use-
ful tool in expanding her business.
Because of her experience in adver-
tising, this University of Michigan
graduate has a solid understanding of
how the right marketing and sponsor-
ship can build a brand. Partnerships

include well-known companies such as
Nordstrom, Target, the Land of Nod,
Whole Foods and ULTA Beauty.
"We pull experts from all over the
country to offer information and
advice," Pinchuk said. "Before this,
there was not one place to go for all
these resources. We're very grassroots.
When we go into a new city, we culti-
vate relations with the best businesses,
groups and organizations.
"We want to be that place to go to
for information in Detroit and nation-
wide," said Pinchuk, who has done
events in the area before and now has
a Detroit-area BCB Facebook group.
Currently, she is giving her atten-
tion to expanding her presence in
Southeast Michigan, where a number
of Michigan moms and expectant
moms are joining her VIP program.
The program allows participants
access, through their smart phones, to
discounts from a number of national
partners offering what Pinchuk
describes as the best brands, products
and services. A VIP membership costs
a one-time fee of $50.
Pinchuk met her Montreal-native
husband, Daniel, at Camp Tamarack
in 1996. The pair moved to Chicago
15 years ago. They now have two girls,
Jordyn, 5, and Lila, 2, and they often
return to Detroit to visit her family,
including parents Hilary and Barry
Spolan of White Lake Township.
"Those who know me know that
when I set my mind to something, I give
it 300 percent:' Pinchuk said. "I always
knew that Bump Club and Beyond was
going to be something; I just never
knew how big it would be:' *

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Entrepreneur Lindsay Pinchuk

details

For more information about Bump
Club and Beyond or Gearapalooza,
visit bumpclubandbeyond.com .

