Steve Jurvetson
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Huge Changes To Come
In The Auto Industry
M
ajor business-model dis-
As Bill Ford recently said, “The way
ruption is coming to the
people move, the way goods move
automobile industry. A
and the way health care is delivered is
KPMG survey of 800 auto executives
going to change in a very short period
worldwide found that 82 percent
of time.”
believed that major business-
GM, Ford and Fiat-Chrysler
model disruption is somewhat
(FCA) have announced major
or extremely likely in the
new initiatives in recent
next five years. One year ago,
months around the auto indus-
the same survey had only
try technology disruption. GM
12 percent believing major
acquired Cruise Automation, a
disruption was somewhat or
three-year old startup located
extremely likely in the next
in San Francisco for $1 billion,
five years.
has invested $500 million in
The pace of technology dis- Jonathan
Lyft and purchased Sidecar
ruption is accelerating around Silberman
Technologies, rebranding it as
autonomous vehicles (vehicles
the car-sharing service Maven.
that can operate with reduced
Ford refers to itself as a
or no human interaction), connected
“mobility company,” has a smart mobil-
vehicles and transportation systems
ity division, a research center in Silicon
(which allow a vehicle to share internet Valley, a car-sharing service in London
access with other devices), and car
and invested $182 million to fund and
sharing.
collaborate on software development
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September 8 • 2016
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