Photos courtesy of Jewish Federations of North America

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The needs of seniors and teens emerged as important in the Community Study.

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community’s scope of services due to
Blumberg, Federation’s director of plan-
changing needs.
ning and agency relations.
The study recommends that Jewish
Federation CEO Scott Kaufman said
agencies need to continue programs
he believes there may be some “brand
confusion” out there and that Federation and services tied to Jewish culture or
will be looking at its marketing efforts to requiring cultural sensitivity, “such as
better reach the com- Holocaust survivor services and men-
tal health services,” said Todd Krieger,
munity.
Federation’s associate planning director.
According to
According to one survey respondent,
Federation’s analysis
“Some individuals feel more comfort-
of the study results,
able accessing services where they are
“The low awareness
reasonably sure they will not face addi-
finding may also be
tional stigma for being
evidence that stories
Jewish.”
about new agency
The flip side, the
services that are fea-
Linda
study revealed, is that
tured in the Jewish
Blumberg
community members
News either are not
don’t care if the pro-
being read or are not
viders of certain ser-
resonating with com-
vices are Jewish or not.
munity members.”
These include health
The analysis also
Todd Krieger
care options and insur-
states, “Before any
ance counseling, home
changes to existing
modifications, in-
marketing cam-
home support services, personal emer-
paigns are made,
Scott Kaufman
gency/response or assistive technologies,
[local Jewish] agen-
skilled home health care and transporta-
cies should consider
tion services.
whether they have the right infrastruc-
Federation agencies that provide
ture in place to care for the additional
clients who would visit agencies if aware- these services can now consider whether
to continue doing so, partner with a
ness increased.”
non-Jewish agency or “perhaps provide
Changing needs
vouchers for community members
of the Community
to access those services elsewhere,”
The study led communal agency staff
Blumberg said.
to see the need to re-evaluate the Jewish
Added Krieger, “It’s one thing to make

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30 September 8 • 2016

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