metro » continued from page 14 Milwaukee Junction neighborhood. It keeps them in Detroit’s New Center/North End area, which they’re quite fond of. “We’re thrilled by the enormous growth we’ve seen and flattered and grateful that our approach is resonating,” Nussenbaum said. The 10-member team plans to hire at least five more in Detroit by the end of the year and possibly more. “While we don’t have a ton of connec- tions to the Jewish community in Detroit, one of our earliest team members, Amanda Silver, recently went on a Birthright Israel trip. We actually have quite a few Israeli customers as well,” he said. “While my co-founders and I moved to a city four years ago that was so different than anywhere we’d lived, everyone in the Detroit community was and continues to be so warm and welcoming of us that it was a smooth transition.” Over the last year, the business has grown customers and revenue by more than 10 times; it has built technology that has impacted the lives of hundreds of rental owners and tenants; and Castle has raised a $2 million investment round, which was led by Khosla Ventures. FILLING A NICHE While the startup world often gravitates to what’s new and futuristic, this is the story of three businesses seeking to bring a fresh look and approach to often neglected industries. Shimon Levy was recruited to be a principal of Secret Sauce Capital in October 2014, shortly after graduating from Harvard University’s Kennedy School of Government, where he had the privilege of being the first Israeli to offer the com- mencement speech. The founding partner — an Israeli Navy captain with more than a decade of military, government, public and private sector expe- rience — Levy is now the head of ancillary businesses for Secret Sauce Capital. He focus- es on redefining three core service areas and manages a growing 10-member team. M Laundering is a multi-family machine service provider, which was established to expand and operate throughout the Midwest. The business has already collaborated with two dozen partners and secured agreements with approximately 30,000 apartment units in Michigan and Ohio. Almost five years ago, the only local multi-family laundry service provider was sold to a national power- house in California. The result, M Laundering Vice President Brett Anchill says, was what many consid- ered diminished personalized services and no customer-centered approach. “Many people in the industry I discussed this with expressed their desire to do business with a local operator,” he said. After Anchill sold his equity in a laundry service company in 2015, he joined Levy’s team. Over the last year, Anchill believes the business is now spearheading the local industry with its technology back-end solutions, superior customer service and a focus on increasing its partners’ annual- ized revenue. “We are now working with the most respected brands in the laundry industry and the finest owners and man- agement companies in the Michigan apart- ment industry,” he said. This summer, M Laundering expects to be serving almost 50 Midwest communities. M Vending is a vending service pro- vider for the multi-family apartment market. The business has partnered with Coca-Cola, expanded to more than 50 apartment communities and has recently recruited three members to its team. By summer 2016, the business plans to increase its customer base to nearly 100 apartment communities. Belmont Security, also founded by Levy, is currently developing and beta testing a closed-circuit system with remote monitor- ing capabilities, that will also service its multi-family apartment clientele. While the parent, Secret Sauce Capital, has a warehouse in Ferndale and an office New 2016 Audi A3 2.0T Quattro Premium $ 319 mo* 36 mo. lease $2,614 due at signing Banza team members, whose chickpea pasta has grabbed national attention, are on a mission to make nutritious food more accessible. “Our mission statement and values revolve around bringing the power of doing business back to Detroit.” — M Laundering V.P. Brett Anchill in Orchard Lake, its headquarters is located in Downtown Detroit. Several million dol- lars has already been invested into the busi- nesses. Princeton Enterprises Founder and CEO Matthew Lester is a key investor and principal in Secret Sauce Capital. Matt Sendler, who oversees customer care and operations for the growing M Vending business, said that he most enjoys getting to provide a service that not only makes people’s lives more convenient but also empowers local Michiganders and revives Detroit. Anchill, too, is attracted to helping Detroiters. People in Detroit have been neglected for years, he says, and empower- ing the residents once again is incredibly meaningful. “Our mission statement and values revolve around bringing the power of doing business back to Detroit and mak- ing Michigan and Detroit, once again, the center of business and customer service,” he said. Levy, now a Detroit resident, is shift- ing the paradigm for how businesses are provided to the multi-family apartment market. Through his expert navigational skills, he’s obsessed with not only improving neglected services to landowners, but also using his rapidly growing companies to bring business back to Detroit. And with the early, tangible success he’s had with businesses like vending and laundry machining, it’s easy to see how change is already happening in the industries they seek to transform. * ;ϴϱϱͿϮϯϮͲϭϬϭϬ 7KHSUHPLHUHFRPSUHKHQVLYHVHQLRUPRYHPDQDJHPHQWFRPSDQ\LQ6(0LFKLJDQ MSRP $35,625 >ŝŶĚĂ,ŝůůĞƌEŽǀĂŬ ƌĂŶŬƐŝŶƚŚĞƚŽƉ ĂƌŽůLJŶ^ƟĞŐĞƌ ŝƐƚŚĞŝŵŵĞĚŝĂƚĞ ϭйŽĨƌĞĂůĞƐƚĂƚĞĂŐĞŶƚƐŶĂƟŽŶǁŝĚĞĂƚ DŝĐŚŝŐĂŶǭƐηϭƌĞĂůĞƐƚĂƚĞŽĸĐĞ͘ WĂƐƚWƌĞƐŝĚĞŶƚŽĨƚŚĞEĂƟŽŶĂůƐƐŽĐŝĂƟŽŶŽĨ ^ĞŶŝŽƌDŽǀĞDĂŶĂŐĞƌƐ͘ zŽƵĚĞƐĞƌǀĞƚŚĞďĞƐƚ^ĞŶŝŽƌDŽǀĞƐĞƌǀŝĐĞƐ͊ • • • • Magna Society Audi Sylvania 5570 Monroe St. | Sylvania, OH www.sylvaniaaudi.com 16 June 16 • 2016 *Based on MSRP of $35,625 (incluiding destination charges). $2,614 due at signing, plus taxes, title, options & dealer charges. $0 security deposit. For qualified customers who lease through AFS. 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