auto »
Rabbi Mark Miller and
Rabbi Norman T. Roman
continued from page 36
RABBI RICK JACOBS
President of the Union for
Reform Judaism
THURSDAY, MARCH 31
7:00 PM
TEMPLE BETH EL
Rabbi Mark Miller of Temple Beth El along with Rabbi Norman T. Roman
of Temple Kol Ami, will interview Rabbi Rick Jacobs on a wide range of
topics that highlight the exciting successes and fascinating challenges
that face our Reform Jewish community. Rabbi Rick Jacobs is the
president of the Union for Reform Judaism (URJ), representing the largest
Jewish movement in North America, with almost 900 congregations
representing nearly 1.5 million people.
This program is free and open to the community. This program will be
held at Temple Beth El, 7400 Telegraph Road, Bloomfield Hills, Michigan.
For more information contact Laura Lucassian at
248.851.1100 or llucassian@tbeonline.org
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online as well.
“The car business is no differ- -
ent than the banking business,
the home mortgage business,
the media business. It’s all being g
upended and changed radically
by data, the Internet of Things,”
he said.
The way people perceive of
the car has changed in a genera- -
tional sense.
“Post war, the car was the
new technology, and kind of
like the iPhone, that genera-
tion was car focused,” he said.
“In subsequent generations,
the car interest has really
decreased.”
Of course, he’s speaking about t mil-
lennials.
“The phone is their control and
connect device, whereas the car used
to be the control and connecting
device for the previous generation.
It’s something that allows them to
communicate with their friends,” he
said.
“It’s also a result of urbanization
and a result of not having enough
money. The employment situation
is coming back a little bit, but stu-
dents aren’t coming out of college
and walking into high-paying jobs
as much as previous generations
have, and the kind of work environ-
ment has changed, the ability to live
without a car has increased for a lot
of people. But there comes a time
when you have kids and you have to
go where there are good schools, and
you need reliable transportation to
get kids where they need to go.”
Alterman sees “nothing but
upside” for the Detroit auto industry.
“Detroit is as smart, innova-
tive and well led as any carmaking
region in the world. Maybe more so,”
he said.
And the same can be said for
the quality of American cars.
“There is barely a gap between a
Cadillac CT6 and it’s more expensive
European competition.”
But the Porsche 911 is still his
favorite car “because it does so much
so well and because it has evolved so
deftly over time,” he said.
He also said the best 2016 com-
muter car is a Honda Accord or a
Mazda A6; the best SUV for shlep-
ping kids would be the Audi Q7 or
Chevy Tahoe; and the best luxury car
is a Mercedes-Benz S-Class.
He drives an old Mercedes sedan,
and his wife, Kari, senior program
officer at the William Davidson
Foundation, drives an Audi Q7 TDI.
They have two kids, a 100-pound
golden retriever and live in Franklin.
Alterman still travels 15 weeks
a year, and says the main differ-
ence you’ll find when you get into a
European car is the lack of cup hold-
ers and air conditioning. And this
fact will never change.
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38 March 24 • 2016
Generation Z, defined as Americans
17 and younger, want to own
vehicles . According to a Kelley Blue
Book study, 92 percent of Gen Z
teens own or plan to own a vehicle.
Furthermore, the brands they’re
interested in are pretty traditional:
Ford, Chevy and Honda.
“Gen Z accounts for nearly a quar-
ter (23 percent) of the population
right now and, by 2020, this group
will translate to $3.2 trillion in pur-
chasing power, which is larger than
the GDP of some small countries,”
said Isabelle Helms, vice president of research and market intelligence for Cox
Automotive, the parent company of Kelley Blue Book. “This survey shows we
can remain optimistic about car sales in the future.”
*