metro »
Nutritionally
Speaking
continued from page 16
By Barbara Beznos, RD/LD/N
Integrated Nutrition, LLC
Dear Barb,
PART 1
What is
Obesity?
What are
some of the
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weight gain.
Physiology: Weight gain
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Contact Barb At:
Integrated Nutrition, L.L.C.
31731 Northwestern Hwy., Suite 105 E
Farmington Hills, Mi 48334
Phone:
(248) 538-8050
E-Mail:
rds@integratednutrition.com
Web:
www.integratednutrition.com
2056900
18 February 11 • 2016
ON ENTREPRENEURIALISM
Q: What drew you to advertising?
I’ve always been creative — loved fine
arts, drawing and painting in high school
at Country Day. So I asked myself in
what field could I draw, paint, write and
be creative within the world of business.
The answer, of course, was advertising.
When I got accepted into Michigan, I
was so excited, I cried for about a week.
But I was petrified to tell my grandfather,
a passionate alum and ardent supporter
of Ohio State. I’ll never forget: He was
sitting in his favorite chair; I walked in
and said, “Pops, I have something to tell
you. I got accepted to U-M and I’m going
to go.” He looked at me, and he was very
pensive in his usual way, and he said very
slowly with a smile, “I am so proud of
you, but forgive me if I don’t wear your
colors.”
So, I went off to Michigan to study
marketing and advertising — where
I actually designed my own major
because there’s no advertising program
in the University of Michigan College of
Literature, Science and the Arts. I wrote
my own syllabus and lesson plans, took
all these courses in fine arts and in the
business school, mixed and matched all
these different majors … and, as I look
back over the four years, I think I did
three times as much work as I needed to
graduate. But it was the best of all worlds
for me.
Q: What got you started with your own
production company, AFP?
I fell into it in my junior year when
a client asked me to organize an event
and do some public relations for them.
The project turned into Amanda Fisher
Productions (AFP), a full-service compa-
ny where I could choose my clients and
the kind of community work that would
make an impact.
ON THE FISHER FOUNDATION
Q: What is your role in the Fisher
Foundation?
My role is shared by the entire family;
we’re the “glue” that binds our founda-
tion.
To answer your question more specifi-
cally, here’s what my grandfather had to
say regarding our roles: “I believe that
the family, acting together, creates more
impact than any one individual. I would
like you to make judgments jointly as a
family, with no individual’s interests ben-
efiting more than another’s or the family’s
. . . This requirement of having to come
together will create additional glue that
binds you.”
To date, we have placed in motion
more than $100 million in grants on
three continents in the areas of educa-
tion, arts and culture and health, with
particular attention to HIV/AIDS.
There are two levels of governance of
the foundation — the board of trustees
and the Next Gen board. All of our fam-
ily members are invited to get involved
at any age and participate in the work
of our Next Gen. I was active with Next
Gen, chairing activities work groups for
many years, before I moved my way up
to the foundation’s board of trustees.
Next Gen elects the incoming mem-
bers of the board. We all have the oppor-
tunity to serve, but we are required to
apply. I was chosen for a two-year term,
along with two other cousins, Caroline
and David. Getting elected to the board
was one of the proudest moments for me.
You feel like you’ve been sitting at the
kids’ table your whole life, and suddenly,
you’re welcome to the adult table; it’s a
thrilling rite of passage.
Q: What’s the greatest challenge you’ve
had so far in your service on the founda-
tion board?
One of our challenges is harnessing
our passions so that we work toward the
same goal. And for me, personally, being
a trustee feels like a big responsibility.
But as my Dearie often says, “Giving
starts with your heart, then you have to
use your head.” At the foundation we’ve
added to the adage … “and then you use
your hands.” It’s important for us to really
dig in deep and always to remember that
we’re working with the people, not doing
for them.
Q: What are some of your favorite
causes?
Brightmoor first comes to mind …
because my grandmother is so involved
in that community. Our work is really a
partnership. You can choose your favorite
causes. But the community has to choose
you, too. The Brightmoor Alliance has
been a great partner in creating the
change and growth we’ve seen in the
neighborhood.
Motor City Blight Busters is another
favorite partnership. Over the past two
years, more than 200 structures and lots
have been cleared with a commitment of
$500,000 from the foundation and a gift
of $100,000 from Ajax Paving.
I also have a special interest in early
childhood education and children’s
causes. I have especially enjoyed our
partnership with Children’s Hospital
of Michigan Foundation and Leader
for Kids and, of course, Starfish Family
Services.
ON THE DETROIT JEWISH
FEDERATION
Q: How does it feel to walk into the Max
M. Fisher Federation Building? And in
what ways do you feel especially con-
nected to the work of Federation?
Federation, of course, was one of my
grandfather’s long-term partners, so the
Fisher Foundation continues to support
Federation’s mission to provide for the
needs and secure the future of our Jewish
community.
The Max M. Fisher Federation
Building, itself, is one of the rare places
where I can walk in and feel that my
grandfather’s work is carried on. It can
be daunting at times to be there and feel
the weight of so much of our history, but
it makes me proud.
Israel is another place where my Pops’
legacy lives on. There’s a square outside
the Jerusalem International Convention
Center that was dedicated in his name
in 2006.
Q: You recently accepted an invitation
to join the board of directors of the Detroit
Jewish News Foundation. How will
your involvement with the Jewish News
Foundation impact or influence your view
of the community and your role in helping
to shape its future?
To me, the Jewish News is not just a
publication. It is the embodiment and a
celebration of the strength of our com-
munity. The board is composed of some
of the most incredible people who have
inspiring visions for the future, and I am
honored to be a part of it. My hope is
that alongside the Detroit renaissance,
there will be a renaissance in the Jewish
community as well. This is yet another
way to honor our legacy while blazing a
new trail for generations to come.
NEXT BIG THINGS
Q: What’s next for you?
In business, my plans are to keep
growing with Team Acho, currently No.
1 at Hall and Hunter in Birmingham.
We have big things in the works, so stay
tuned. In community service, I look
forward to continuing my term of ser-
vice on the Fisher board, with hopes of
championing some of my own projects in
the near future. And the next biggest step
ever? Getting married this year to Ben
Hubert!
*
Vivian Henoch is editor of Federation’s
MyJewishDetroit.org, where a longer version
of this story first appeared.