chai Israel DR. JASON H. BODZIN //r AND RENEE ZUCKER ," continued from page 38 ewe/ friaz eareceitt- Sunday, November 8 at 7 pm. TALK ISRAEL Personalized content to help you Talk Israel Followed by an afterglow reception Open to the Community The Talk Israel app can be downloaded for free in the iTunes App Store or in A NIGHT OF BEAUTIFUL MUSIC FEATURING Cantor Earl G. Berris, Congregation B'nai Moshe Charles Berris, Ritual Director - Congregation B'nai Moshe Cantor David Propis, Congregation Shaarey Zedek Assistant Cantor Leonard Gutman, Congregation Shaarey Zedek Cantor Frank Lanzkron-Tamarazo Cantor Pamela Schiffer, Congregation Shaarey Zedek, East Lansing Cantor Penny Steyer, Congregation Shir Shalom Cantor Dan Gross, Adat Shalom Synagogue The Congregation B'nai Moshe Choir The Cliff Monear Quartet, Cliff Monear, Pianist will be performing and accompanying the singers. Cliff Monear Frank Lanzkron- Tamarazo Penny Steyer Charles Berris Dan Gross Pamela Schiffer Leonard Gutman Earl G. Berris David Propis 6800 Drake Rd, West Bloomfield, Mi, 48322 248-788-0600 • Bnaimoshe.org FREE ADMISSION gl DETROIT JEWISH NEWS 40 October 22 • 2015 Google Play. Talk Israel has "DNA:' so do users— not only through their pre-selected topic preferences, but through the ongoing choices they make while using the app. On their personalized content menu, they can swipe left to bypass an article, swipe right to save it, or click it to go to the original piece, where they can also share the content via text, email and Facebook. Throughout the process, Talk Israel builds its users' DNA based on what type of content they are reading and how they are engaging with the content and then feeds users future content based on their DNA. As Talk Israel also understands that it doesn't "know everything" about a user even with their DNA at hand, says Give'on, the app occasion- ally experiments by sending users a piece of content that they wouldn't normally select. "Every once in a while, we throw something different at them," he says, so that users' DNA can be adjusted. For example, particular users who haven't selected food or technology stories in the past would perhaps be interested in such con- tent if exposed to it. Besides their personalized news feeds, users can see menus of recent or trending content, or select articles by topic. Of particular importance to Talk Israel, says Give'on, is that users share content. "If I notice you read a lot technol- ogy, but you share human rights, I'll show you more human rights," he says of the app's algorithm. Media outlets or other content providers, in turn, can submit their work to the app at http://talkisrael. org/submit-content/. "Our goal is really to bring in organizations, to bring in content creators and really see what they want," Give'on says, explaining that he can offer content producers infor- mation such as how far down a Talk Israel user is reading within their article. Give'on says he believes pro-Israel organizations "all have the same mission" despite approaching it from different angles — which is precisely where the Milstein Family Foundation comes in. The Los Angeles-based foundation supports a diverse group of more than 60 pro- Israel organizations. Hadas Sella, the Milstein founda- tion's executive director, calls Talk Israel's leaders —including Give'on, co-founder and Chief Creative Officer Gadi Rouache and Chief Technology Officer Daphna Wegner — a "brilliant team" to work with. She stresses the foundation's "reputa- tion as connectors" in the pro-Israel world as an important benefit for Talk Israel, while Give'on similarly expresses that the app was looking for partners to "jump in and really be part of this team" rather than hands-off investors. "We knew we needed a partner with the connections and passion to bring everything to the table ... we needed more than just the funding to do this," he says. "It's so refreshing to the nonprofit world to have this business-minded, technology-oriented product," Sella says. * The Talk Israel app can be downloaded in the iTunes App Store or in Google Play.