chai Israel
DR. JASON H. BODZIN //r AND RENEE ZUCKER ,"
continued from page 38
ewe/ friaz
eareceitt-
Sunday, November 8
at 7 pm.
TALK
ISRAEL
Personalized content
to help you Talk Israel
Followed by an
afterglow reception
Open to the Community
The Talk Israel app can be downloaded for free in the iTunes App Store or in
A NIGHT OF BEAUTIFUL MUSIC
FEATURING
Cantor Earl G. Berris, Congregation B'nai Moshe
Charles Berris, Ritual Director - Congregation B'nai Moshe
Cantor David Propis, Congregation Shaarey Zedek
Assistant Cantor Leonard Gutman, Congregation Shaarey Zedek
Cantor Frank Lanzkron-Tamarazo
Cantor Pamela Schiffer, Congregation Shaarey Zedek, East Lansing
Cantor Penny Steyer, Congregation Shir Shalom
Cantor Dan Gross, Adat Shalom Synagogue
The Congregation B'nai Moshe Choir
The Cliff Monear Quartet, Cliff Monear, Pianist
will be performing and accompanying the singers.
Cliff
Monear
Frank
Lanzkron-
Tamarazo
Penny
Steyer
Charles
Berris
Dan
Gross
Pamela
Schiffer
Leonard
Gutman
Earl G.
Berris
David
Propis
6800 Drake Rd,
West Bloomfield, Mi, 48322
248-788-0600 • Bnaimoshe.org
FREE ADMISSION gl
DETROIT
JEWISH NEWS
40 October 22 • 2015
Google Play.
Talk Israel has "DNA:' so do users—
not only through their pre-selected
topic preferences, but through the
ongoing choices they make while
using the app. On their personalized
content menu, they can swipe left to
bypass an article, swipe right to save
it, or click it to go to the original
piece, where they can also share the
content via text, email and Facebook.
Throughout the process, Talk Israel
builds its users' DNA based on what
type of content they are reading
and how they are engaging with the
content and then feeds users future
content based on their DNA.
As Talk Israel also understands
that it doesn't "know everything"
about a user even with their DNA at
hand, says Give'on, the app occasion-
ally experiments by sending users a
piece of content that they wouldn't
normally select.
"Every once in a while, we throw
something different at them," he
says, so that users' DNA can be
adjusted. For example, particular
users who haven't selected food or
technology stories in the past would
perhaps be interested in such con-
tent if exposed to it.
Besides their personalized news
feeds, users can see menus of recent
or trending content, or select articles
by topic.
Of particular importance to Talk
Israel, says Give'on, is that users
share content.
"If I notice you read a lot technol-
ogy, but you share human rights, I'll
show you more human rights," he
says of the app's algorithm.
Media outlets or other content
providers, in turn, can submit their
work to the app at http://talkisrael.
org/submit-content/.
"Our goal is really to bring in
organizations, to bring in content
creators and really see what they
want," Give'on says, explaining that
he can offer content producers infor-
mation such as how far down a Talk
Israel user is reading within their
article.
Give'on says he believes pro-Israel
organizations "all have the same
mission" despite approaching it
from different angles — which is
precisely where the Milstein Family
Foundation comes in. The Los
Angeles-based foundation supports
a diverse group of more than 60 pro-
Israel organizations.
Hadas Sella, the Milstein founda-
tion's executive director, calls Talk
Israel's leaders —including Give'on,
co-founder and Chief Creative
Officer Gadi Rouache and Chief
Technology Officer Daphna Wegner
— a "brilliant team" to work with.
She stresses the foundation's "reputa-
tion as connectors" in the pro-Israel
world as an important benefit for
Talk Israel, while Give'on similarly
expresses that the app was looking
for partners to "jump in and really
be part of this team" rather than
hands-off investors.
"We knew we needed a partner
with the connections and passion to
bring everything to the table ... we
needed more than just the funding
to do this," he says.
"It's so refreshing to the nonprofit
world to have this business-minded,
technology-oriented product," Sella
says. *
The Talk Israel app can be downloaded in the
iTunes App Store or in Google Play.