auto >>
AN INTIMATE CONVERSATION WITH
continued from page 28
"This period is an opportunity
for job growth. What the car is,
how it's bought and utilized, is all
changing because of technology."
A CONVERSATION
AND STORYTELLING
CELEBRATING OUR
LOVE OF ITALIAN FOOD
— Boris Shulkin
EMMY AWARD-WINNING HOST
OF LIDIA'S ITALY AS SEEN ON PBS
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Shulkin is much more than working
in the automotive industry. With sev-
eral patents to his name, he is now vice
president of research and development
at Magna International, the most diver-
sified global automo-
tive supplier and one
of the world's top
automotive suppliers.
Magna International
has 287 manufactur-
ing operations and
81 product develop-
ment,
engineering
Boris Shulkin
and sales centers in
29 countries. Shulkin
has been rising up
the corporate ladder there over the last
20 years.
The West Bloomfield father of four
kids, who has sent his children to Akiva
and the Ganeinu Day Camp, today feels
at home in Detroit despite his upbring-
ing in western Russia and the extensive
global trips he's taken during his career.
Magna International was the first com-
pany to bring Israeli-based MobilEye to
market in 2003, and the firm recently
led a $26 million funding round into the
Tel Aviv-based car cybersecurity startup,
Argus Cybersecurity, which also has an
office in the Detroit area. The internation-
al Magna headquarters are in Toronto;
the U.S. headquarters are in Troy.
The automotive industry, Shulkin
believes, is going through the largest
transformation in a generation and
possibly the biggest since the industry
began. He sees hope through this period
of significant change.
"This period is an opportunity for job
growth:' he said. "What the car is, how
it's bought and utilized, is all changing
because of technology. Detroit is well-
positioned to take advantage of the new
markets if we prioritize high-tech trans-
portation and recruit the top engineer-
ing talent because we already have the
most engineers per capita of any region.
But we need to create a vibrant ecosys-
tem that recruits more technologists,
engineers and transportation entrepre-
neurs to move here and not be afraid to
learn from failure'
A few years after Schloss began at
Ford, Ben Saltsman would join Ford as a
product design engineer. Saltsman, who
moved to Metro Detroit 20 years ago
to do consulting work, is now director
of innovation for Dura Automotive in
Auburn Hills.
The Moscow-born engineer who
considered himself a big-city guy would
never have envisioned himself staying in
Detroit for two decades. Yet, he's planted
strong roots here, not only with his wife
and two kids, but also with his wife's
parents who are now here.
Saltsman said he feels it is "a really
exciting time in the automotive industry
with a lot of engineering skills being uti-
lized to create more software-oriented
vehicles. Not just software, though, but
an amalgamation of mechanical, manu-
facturing and elec-
trical systems that
require significant
and high-level engi-
neering expertise:'
There is so much
demand for these
- J specific needs that
Ben Saltsman
many companies in
the area are strug-
gling to find talent to
fill job openings.
While Jews are not well-represented
in the automotive industry, with few
top role models, Saltsman said plenti-
ful opportunities exist for engineers to
apply themselves here and find value in
the Jewish community.
Twenty years ago, Saltsman sat by
himself in the back row of Congregation
Shaarey Zedek in Southfield. He didn't
know anyone else in the synagogue at
the time or any other Jews in the com-
munity. The late Morris Baker, though,
would sit by him and acquaint him with
his family in a way that made Saltsman
feel more welcome in his new surround-
ings. The friendship that began at shul
would continue for years to come.
It's that welcoming spirit that truly
allows Detroit's Jewish community to be
engineered to excel. *