HUNTINGTON WOODS
OPEN SUNDAY 1-4

10754 LUDLOW

Renovated In 2011, No
Expense Spared. 4 Bdrm
Colonial, John Morgan Kitchen,
Walk In Pantry, Mud Room,

2,566 Sq. Ft. $549,000.

metro

Start Her Ur

Jenny Feterovich's can-do spirit
lets her live her American Dream.

8336 HUNTINGTON RD

Perfect Condition, Move Right
In. 4 Bdrm Colonial, 2 1/2
Baths, Family Rm plus Library.
2,500 Sq. Ft. Motivated Seller

$476,900.

25503 SCOTIA

Very Spacious Contemporary
Home with Beautiful Views of
Golf Course. $405,000.

10815 KINGSTON

Amazing Tudor with Lots of
Style, Beautiful Hardwood
Floors. Great Master Bdrm
with Walk In Closet, 2 Fab
New Bathrooms. $309,000.

HUNTINGTON WOODS
APPOINTMENT ONLY

CLASSIC 1929 TUDOR

Front of The Woods, Large Lot,
First Floor Master, Great
Location. $479,000.

STATELY COLONIAL

Front of The Woods,
4 Bdrms, 2 1/2 Baths,
Beautiful Tree-Lined Street,

Walk to RO $474,900

NEW LISTING

Charming Brick Tudor
Bungalow, Great Potential.
$199,900.

Spacious Colonial, Front of
The Woods. 4 Bdrm, 2 Full and
2 Half Baths. $3,000/Month.

JANE AND LINDA SOLOMON
248-417-1611

JLREALTORS@AOL.COM
Berkshire Hathaway Realtors

2039690

October 1 • 2015

T

he 40-year-old self-styled "serial
entrepreneur" has moved from
one project to the next since the
late '90s when she began spinning techno
music for teens in the Russian-Jewish
community as DJ Jenny LaFemme. Since
then she's made her mark in retail cloth-
ing, advertising, business development,
concert promotion, event planning and
film production.
Her latest venture, Start Up - a PBS
television "docu-series" that chronicles
the stories of entrepreneurs from around
the country — is set to premiere its third
season locally on Oct 4. The project, a
collaboration between Feteroviclis produc-
tion company, Parliament Studios, and co-
producer/host Gary Bredow of Big Bang
Detroit, has enjoyed national success since
its debut in 2013, airing on more than 350
PBS stations.
This season, Detroit gets considerable
attention in the lineup, profiling five local
startups that showcase the enterpris-
ing spirit that's foundational to the city's
rebirth.
Feterovich's own entrepreneurial tale
epitomizes the character of a fearless self-
starter, right down to her roots. At age
14, her family emigrated from the Soviet
Union as part of a state-sanctioned exo-
dus, with several suitcases and only $100.
She and her family ultimately settled in
Bloomfield Hills and began to "start up"
anew. Her mother and father found work,
while she and her sister studied.
It was with the help of the American
Jewish community that Feterovich and

Lessons from page 15

FOR RENT

16

Aaron Filipski
Special to the Jewish News

thanks to social networking and the
Internet:' Lebenthal said. "There is
still a long way to go. Women look-
ing to start a business need to know
where to go to find investment capital.
Women who are looking to re-enter
the workforce need to be retrained
for opportunities that are available in
today's business world"
Lebenthal wishes to equip and
empower women with necessary
knowledge they need to success-
fully navigate the world of per-
sonal finance. Even successful career
women may be stymied when it
comes to running their own personal

her family were able to make such a bold
move, a fact that isn't lost on her. In her
case, the trek from the Soviet Union to
the United States was funded in large
part from donations to a program that
subsidized the costs of transportation for
the resettlement of Russian Jews. Once
here, programs like Hebrew Free Loan
helped her family finance a vehicle — a
must-have for finding and keeping a job.
"The Jewish community does the best
thing in supporting its own people — it's
incredible Feterovich said. "I think it's
the single reason why we've persevered
Jenny Feterovich
through so much persecution over the
years. If I had a need, I'm sure I'd be able
build homes in Cambodia, Guatemala,
to turn to anybody in the Jewish commu-
Trinidad and Tobago, and Botswana.
nity, and I would find help in one way or
Bearing witness to her enthusiasm and
another."
can-do spirit is a reminder of the unique
Although she doesrit attend any one
opportunities America offers; something
temple exclusively, she makes her rounds,
many native-born Americans take for
jokingly referring to herself as the "gypsy"
granted.
of area congregations. For her, observing
"This is the only place — and I've been
the High Holidays is a way of paying trib-
to 38 countries — that you can come to
ute to her ancestors, many of whom were
with nothing and become anything you
forbidden to do so in the Soviet Union.
want to become Feterovich said. "And
In appreciation of the support she
there's only one person that might stop
received from the Jewish community
you from that, and that's you:"
during her family's transplant, she makes
With the success of Start Up, Feterovich
sure to return the favor. Feterovich orga-
already has her hands in the next project
nizes and hosts the annual Metro Detroit
— a "docu-series" presenting the stories
"Matzo Ball" — a Christmas Eve party for
of American immigrants titled American
Jewish youth — and donates the proceeds
Mosaic, co-produced with Gary Bredow. A
to area charities. Detroit Tough, the gym
pilot is expected by the end of the year.
she co-founded, requires its members to
make a food or clothing donation along-
side monthly dues.
Start Up premieres Oct. 4 at
1 p.m. on WTVS, Detroit PBS.
She's not afraid to roll up her sleeves and
get her hands dirty for charity, either. She
Information about the show is
has a particular fondness for the Habitat
available at www.startup-usa.com .
for Humanity organization and has helped

❑

wealth, she said.
"I will be speaking to women about
the knowledge they need when going
to their financial adviser:' she said.
"Many women do not know where to
begin. In their 20s, young women may
not realize they need to start saving
for retirement. Then there are sudden
upheavals in life, such as divorce or
the death of a spouse, where a woman
needs to find ways to be financially
self-sufficient:'
In 1984, she founded the Women's
Executive Circle with the New York
United Jewish Appeal. The Circle is a
group of high-profile Jewish women
executives who mentor other women
on an invitation-only basis. It was

through her work with UJA that
Lebenthal met Florine Mark, CEO/
president of the Weight Watchers
Group, whom Lebenthal describes as
"a force of nature"
"She and I go a long way back, and
I was honored to accept the keynote
at this very important fundraiser,"
Lebenthal said.
All net proceeds will benefit the
Florine Mark Inpatient Unit for
Women's and Children's Health at
Henry Ford Hospital, Beaumont
Ministrelli's Women's Heart Fund
and the University of Michigan
Cardiovascular Center. To purchase
tickets, go to www.askflorine.com or
call (888) 335-6743.

❑

