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A D-Icer serves up water ice on the store's first day.

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Author Mitch Albom opens
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Robin Schwartz

1

Special to the Jewish News

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I t's not ice cream. It's not a snow
cone. And it's not a slushy either.
Detroit's newest dessert sen-
sation, in flavors like Woodward
Watermelon, Motown Mint, Corktown
Cotton Candy and 17 more, is known as
"water ice" The smooth, fruity, frozen
treat, popular in Philadelphia and New
Jersey, is fat-free, cholesterol-free, dairy-
free, vegan and even glatt kosher.
It's also the main ingredient in a
charitable endeavor known as the
Mitzvah Projects
Detroit Water Ice Factory, started by
Albom began forming charities in the
author, columnist and philanthropist
mid-1990s, inspired by his late profes-
Mitch Albom, who enjoyed water ice
sor, Morrie Schwartz, the focus of his
growing up.
famous memoir Tuesdays with
"Every dollar is going to
Morrie. Schwartz told him,
help needy Detroiters," Albom
"Giving is living" — a lesson
explained in a recent Detroit
Albom is now teaching others
Free Press column.
by example.
The shop at 1014
The water ice shop provides
Woodward Ave., just north
a unique opportunity for young
of Campus Martius Park, is
people who want to give back
now open seven days a week.
to their community through
Mitch A Ibom
All proceeds go to Albom's
"mitzvah projects" Any bar or
S.A.Y. Detroit charities, a nonprofit
bat mitzvah student can make a differ-
organization providing food, shelter,
ence in Detroit by partnering with the
medical care, education and other
Detroit Water Ice Factory. In addition
assistance to Detroiters of all ages. The
to the retail shop, the company has a
store's workers (or "D-Icers") are mem-
catering cart that can be reserved for all
bers of Goodwill Industries of Greater
types of celebrations.
Detroit's youth training programs and
"The simple act of having the Detroit
S.A.Y. Detroit's partner programs. They
Water Ice Factory at an event provides
funding for nine charities in Southeast
receive valuable on-the-job experience
Michigan alone," Rosenthal explained.
while having fun and helping others.
"If you order water ice for your func-
"The idea came to me a few years
ago," Albom wrote in his column. "I
tion, you are directly helping those
convinced the best place in the world
in need, doing good and, as a parent,
for water ice — Primo in Westmont,
teaching your child about charity and
tikkun olam, repairing the world. There
N.J. — to share its recipes for a good
cause. The concept was nurtured
are no other criteria except doing good
and encouraged by Nate Forbes and
for others7
Linda McIntosh of the Forbes Co. in
The Detroit Water Ice Factory is open from
Michigan. They led us to Bedrock Real
11 a.m. to 9 p.m. Monday-Saturday and from
Estate Services and Dan Gilbert, who
noon to 9 p.m. Sundays at 1014 Woodward
offered store space rent-free in their
Ave. in Downtown Detroit. For details about
building, thus giving us a prime win-
dow onto the bustling Detroit revitaliza- catering or volunteer opportunities, visit
www.detroitwaterice.com or call (313) 225-
tion zone"
1500. For more about S.A.Y. Detroit chari-
The Detroit Water Ice Factory has
ties, visit www.mitchalbomcharities.org .
been open since early August and busi-

❑

Periodontology

LAKEVIEW

ness is booming. In addition to dishing
out scoops in a rainbow of flavors, they
offer customers "The Motown Twist" —
water ice layered with vanilla or choco-
late soft serve ice cream. There was a
line of approximately 300 people wait-
ing outside the door on the first day.
"The overwhelming response has
far exceeded expectations since the
moment we opened," says Marc "Rosey"
Rosenthal, co-founder of Detroit Water
Ice Factory and executive producer for
Albom's radio show on WJR-AM.

2017430

