Jeff ct .Matt

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Jeff and Matt Barker — From generation to generation, Jeff and Matt Barker
are committed to exceed their clients' expectations.

By Nick Moretti

W

hen a company reaches the
top 1 percent of its profession
on a national level, success is
attributed to both industry and client
satisfaction.
Jeff and Matt Barker, Associate Brokers
with Max Broock Realtors, enjoy that
1-percent honor and attribute it to
exceeding client expectations. Yet this
success has an inside ace in the hole: Jeff
and Matt are father and son, and love
working for their clients and with each
other.
"It is the thrill of my life to spend each
day with my son and best friend," Jeff
says. "We have always been extremely
close in our relationship, which is the
foundation for us being able to work
together seven days a week."

Strong Ethics

Jeff and Matt Barker

32

May 14 • 2015

Jeff and Matt credit ethics and integrity
as the cornerstone of their team. A
successful team requires trust within the
team itself, and family often inspires the
best trust of all — inside and outside the
business.
Not only does Jeff consider his son
to be his best friend and partner, but
he also still can't help but feel paternal
pride at his effectiveness.
"I have someone that I trust
completely with our clients and that
provides them with the highest level of
service in the industry" Jeff says. "I am so
proud when I receive compliments from
clients and other realtors about my son's
professionalism. He has established
himself in a short period of time and has
become successful in his own right."
In fact, Matt was just selected by the
National Association of Realtors for its
"30 Under 30" class of 2015, as featured
in REALTOR Magazine. There were more
than 400 nominees and Matt was the
youngest of the 30 honorees.
Indeed, it helps the team greatly
that Matt's social media and Internet
marketing skills add the essential
elements crucial in today's real estate
business. The team can enjoy two
generations' approach to serving their
clients.
Both Jeff and Matt's desire to help
others is clearly reflected in their
approach to business.
"No one deal will ever change our

lifestyle," Jeff says, summing up his
philosophy. "What is most important
to me is maintaining my reputation and
always placing our clients' interests first."
Matt has adopted his father's
philosophy and is quick to say that he has
learned from the best.
"My dad was named the Best Realtor
in HOUR Detroit magazine, and that
speaks volumes about how our clients
feel about him," Matt says. "He was also
awarded 2014 Realtor Entrepreneur of
the Year by his peers and that meant a
great deal to him."
The father and son obviously don't just
respect each other professionally: They
admire each other's success as much as
they enjoy each other's company.
"I have told my son that he needs to
be able to put his head down on the
pillow at night with a clear conscience,"
Jeff says. "I want to be a great role model
for how business should be conducted."
Jeff is especially insistent on placing
the "honor and integrity" of their
professionalism ahead of worrying about
commissions.
"Never worry about the commission,"
Jeff says. "If you do a great job and
are honest, the success will follow. We
operate from the heart."

Satisfied Salespeople

The team also relies on their clients to
be their best salespeople: Most of the
Barkers' business comes from referrals,
a strong testimony to their proven track
record. Jeff and Matt recommend above
all else that clients choose a professional
they trust.
The Barkers achieved a record-
breaking 2014 with more than 70 homes
sold. They have been recognized by
the Wall Street Journal and are among
America's Best Realtors ranked by Real
Trend 500.
"Our highest honor is having assisted
five of our local rabbis with their real
estate transactions," Jeff says. "I feel
that is the strongest testimonial to our
character that we could ever aspire to. It
is a supreme compliment to be referred
from one rabbi to another."
For more information, contact Jeff
or Matt at (248) 425-6000 or at jeff@
jeffbarkerhonnes.conn.1=1