HAPPY PASSOVER!
For The Best Service Go To...

1 ,.... 0 3,111510):d1

metro

-

L-!I AIMS. A REA
AUTO EXPERTS

Full Service Auto P.._ ;

Old-School Selling from page 8

MUFFLERS and MORE is now Kenny's Lakes Area Auto Experts!

We've evolved: more training, more services, everything you need!
We're changing our name to reflect the direction we've been moving in for years.
The name is changing, but our hearts and commitment are the same.

JAI
- Li-Tacna&

!AUTO

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Kenny"the Car Guy"Walters, owns
the award-winning auto shop
and is a member of Temple Israel

(248) 668-1200

lakesareaaut....m

Lakes Area Auto Experts

at 490 N. Pontiac Trail
in Walled Lake

CLOTHING FACTORY WAR = HOUSE

248.668.1200

www.lakesareaauto.com

Seen Monthly on
Fox 2 News Detroit

Email Kenny the Car Guy at
kenny@lakesareaauto.com

---

For years, Lakes Area
Auto Experts has
provided neighbors with
HONEST, DEPENDABLE, I
QUALITY information,
repair and service! They
live here and it shows! I

SERVICE DISCOUNT

(labor only)

a n
Full Service A

$10 OFF $50
$20 OFF $100
$30 OFF $250 or more

HAPPY PASSOVER

It is indeed my pleasure to announce after
many years, the opening of my new office.

Integrated Nutrition LLC @

31731 Northwestern Highway,

Farmington Hills, Michigan 48334 Suite 105E.

(Located on corner of Middlebelt and Northwestern Highway
in the Talmer Bank Building).

Thank you for letting me take care of your nutritional needs over the

years and I look forward to being able to share time together once

again, seeking healthy lifestyle choices in a beautiful environment.

Sincerely,
Barbara Beznos, RD, LD/N

Integrated Nutrition, LLC

Michigan (NEW) Address and Phone/Fax:
31731 Northwestern Hwy., Suite #105E, Farmington Hills, MI 48334
Phone: (248) 538-8050/Fax: (248) 538-8060

Florida Address and Phone/Fax:
1800 NW Corporate Blvd., #102 Boca Raton, Fl 33431
Phone: (561) 998-8154/Fax: (561) 443-4343

E-mail and Web:
Email: rds@integratednutrition.com
Web: www.integratednutrition.com

10 April 2 • 2015

The new store in Pontiac

what I learned:'
As he went through the training, he
asked his employees about their lives.
He learned about the hardships they
faced, having to work extra jobs to be
able to provide for their children. He
learned that his employees were not
happy and did not think the company
cared about them.
"It's a disgrace that our employees
do not feel appreciated:' he said dur-
ing the show. "This company's on life
support right now, and I have to do
something about that:'
The experience led Forman to begin
a profit-sharing program for employees.

hour, he took Forman to a homeless
shelter where Curtis distributed items
he bought with his own salary
"When Forman Mills started, we
were all about the community, and now
I realize that we were concentrating on
growing and that we really need to get
back to our grassroots. Curtis really
made me realize that:'
After his undercover experience,
Forman announced to employees that
the company would set aside $1 million
each year for a new community out-
reach program. The program includes a
coat donation initiative, including suits
for job interviews.

Mitzvah

What Next?

"We're on Earth to give back:' Forman
says. "That's part of our faith:'
Opening stores in underserved areas
is Forman Mills' approach.
"We're proud to build stores in com-
munities where people actually live and
work and that other retailers seem to
have almost all but forgotten. We want
to help create jobs and revitalize com-
munities:'
Forman Mills entered the Detroit
market in 2005. "I remember reading
in USA Today at the time that Detroit
was the most depressed city in the
country. I always look for that type of
opportunity:'
The first Detroit location was at 8
Mile Road near Van Dyke. The com-
pany followed with a store in Highland
Park in 2006 and another Detroit store
at Warren and Connor in 2007, then
one in Flint in 2010.
The Undercover Boss episode also
re-ignited the company's charitable
contributions. Curtis, a maintenance
supervisor who trained Forman on how
to clean the store's bathroom, shared his
life story. He is a recovering alcoholic
who was once homeless. On his lunch

Meanwhile, Forman Mills plans to con-
tinue its expansion with 30 new stores
expected this year. "In Michigan, we're
looking at Allen Park, Taylor, Livonia
and Redford. We're scoping it out now:'
Forman says.
Driving the growth is what Forman
calls "ridiculously low" prices. Sales
include $30 suits and 10 T-shirts for
$10. Some merchandise is name-brand,
some is off-brand and some Forman
Mills manufactures itself.
"Our stores are not just for low-
income people Forman says. "We see
Jaguars in our parking lots. Everyone
likes a bargain.
"We have an old-school mentality:'
Forman says. "We pass savings on to
the customer. Sam Walton was like
that. He would sell below cost, but he
understood it was all about demand. If
you create demand, you create volume.
And then you'll make money later on.
You've got to make money to able to
give it away. It's about creating real jobs
and real profit, then you can be philan-
thropic:'
For more, visit www.formanmills.
com. ❑

