celebrate

a guide to simchahs

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Capturing
The Moment

Local photographers share advice
on the latest trends in their field.

Jackie Headapohl I Managing Editor

ow can you best cap-
ture those special family
moments at your child's
bar mitzvah, your parents' anniversary
party or your daughter's wedding? The
JN turned to three local photographers
for their expert advice."

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Preferred
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celebrate! I March 2015

(248) 910-0555 or visit www.

H

Photojournalistic Style

"A lot of the brides we work with are
looking for more spontaneous photos
capturing the moment," says Ron
Lieberman, who's been taking photos
of simchahs in Metro Detroit since the
late 1970s.
"'Pose' is almost a four-letter word,"
he adds. "I try to show my clients in
the special relationships they have
with people in their lives."
That's where a good photographer
comes in – when he sees the moment
a bride is looking back at her grandma
and takes a shot, he adds. "That's the
stuff we like to see and capture."
Lieberman says he notices many
brides are getting ideas from Etsy and
Pinterest. "But I advise not to try to
re-create those photos. You might miss
something that's happening at your
own wedding," he says.
Lieberman also cautions against
couples getting their photos on CD
only. "Unless you're technically savvy,
it could be a disservice," he says. "We
offer that option, but we also offer a
very beautiful album."
For more information on products
and services, contact Lieberman at
(248) 706-0100 or visit www.
liebermanphotography.com .

Capturing the special moments is what
a good photographer can do, Ron

spg

Brian Masserman catches family and friends cutting
loose at the b'nai mitzvah party of Seth and Ross Hysni.

Lieberman says.

EnchantedByMarlaMichele.com

6

Enchanted Photography tween represen-
tatives from West Hills Middle School in
West Bloomfield

Portrait Art

"Even in today's instant gratifica-
tion digital age, there's a steady
steam of families coming through
my studio door wanting to build a
finished collection of portrait art to
adorn the walls of their homes," says
Marla Michele Must of Enchanted
Photography.
"More and more families are real-
izing the benefit to having a finished
printed collection as opposed to a CD
or flash drive of stored digital files,"
she says. "I hear my clients tell me
horror stories of long-forgotten images
on CD, stuck in everlasting limbo
somewhere in a kitchen junk drawer.
Well-meaning busy moms of toddlers
have the best of intentions of print-
ing their files, they just don't have the
time."
That's why she says families are see-
ing the benefit of creating a collection
of wall art to enjoy and pass down
to their children. Remember cassette
tapes? Eight-tracks? The same could
happen in the future to CDs or flash
drives, she says.
"Families are also looking for casual
unposed 'lifestyle' photography," she
adds. "A client said she came to me
because she was 'not looking for the
perfect placement of my pinky finger.'
Families want to remember the real
stuff, get to the heart of the matter,
memorialize relationships and authen-
tic moments between siblings."
For more information, con-
tact Enchanted Photography at

Classic And Current

Photographer Brian Masserman has
been working in photography since
right after his own bar mitzvah.
Incorporated since 1992, he now
shoots photos at bar and bat mitzvahs,
weddings, commitment ceremonies —
you name it.
One thing he's noticed since the
evolution of digital photography is
that anybody who owns a camera can
call themselves a photographer, and
that can sometimes be disastrous for
clients.
"I had the mother of a bride come
to me with a disc of photos from her
daughter's wedding that she wanted
made into an album," he says. "The
photos were low-resolution and not
printable, so I called the photographer
to ask for the larger files. Problem was,
she didn't have them. There was no
way to print an album and the client
was in tears."
Masserman says that parents of the
bride and groom still want the posed
family photos, but brides and grooms
themselves are looking for something
more artistic and journalistic.
"I mix it up," he says. "If you're all
journalistic, it will look like a scrap
album; if you're too posed, the album
will look stiff and unnatural. Make
sure to have both."
Masserman says clients need to
communicate with their photogra-
phers. "If there is a special relative
who needs to be photographed, let
them know."
A good photographer is more than
someone who can take a nice photo,
Masserman adds. "Make sure the
person you choose is up on the latest
technology."
For more information, contact
Masserman at (248) 624-8668 or
visit www.massermanphotography.
com.

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