"wig business & professional ARK, Bromance & Business ' WE Pfeil yOU uP AT vouR vEtiteLe Family and friendship are secret ingredients in InstaBOOST Energy. sively to patients of the more than 30 Michigan and Ohio locations of Medical Weight Loss Clinic (MWLC), a board-certified, physician-adminis- tered weight loss program. Paull and Welham are the owners of both MWLC and InstaBOOST. Following a successful response to the initial exclusive product offering, it was decided to expand distribution and make InstaBOOST Energy avail- able to the greater consumer market. Glass was then brought on to lead the day-to-day efforts of the newly formed company. Outside The Office Save Time - Lot close to the terminals with easy access from 1-94 & 1-275. Save Money - Low daily rates, continuous free shuttle service and luggage handling. David Paull, Nick Welham and Jason Glass Save Worry - Open 24/7 with lighted, fenced and continuous patrolled lot. Battery booster is available. Hope Brown Special to the Jewish News I f the leadership team behind InstaBOOST Energy — a new, energy supplement — seems more at ease with one another than most sets of executive partners, that's because they spend as much time together out- side the boardroom as they do in it. InstaBOOST Energy president David Paull and vice president Nick Welham are brothers-in-law; Welham has been married to Paull's sister, Lainie, since 2001. And Jason Glass, the company's chief operating officer, is Paull's best friend of more than 20 years. "We're a team in the truest sense of the word:' Paull says. "We are not just business partners; we're family ... liter- ally and figuratively. There's nothing any one of us wouldn't do to help the others succeed: This fall, the three launched InstaBOOST Energy, an energy supple- ment in the form of dissolvable crystals that create a popping sensation as they dissolve in your mouth; there are no pills, mixing or water required. The supplement is marketed as a healthier alternative to some of its com- petitors in the energy product market. Each serving features vitamin B12, plant-based quercetin and caffeine — about the same amount as found in a cup of coffee — providing a boost of energy naturally, while also serving as a good source of antioxidants. Daily Rate: $9.00* Hourly Rate: $2.50* *Taxes Included Expires 12-31-2015. One coupon per visit. Not Good with any other discounts. Rates Subject to Change. MERRIMAN ECORSE MIDDLEBELT -CD Webb- METRO AIRPORT Exit 198 from 1-94 Exit 20 from 1-275 VISA Master 1.8804844.7275 Romulus, M IS www.QwikPark.com 1980980 40 February 5 • 2015 I Each packet is only 15 calories and contains no artificial flavors or sweet- eners. Currently, InstaBOOST Energy is available in two flavors, raspberry- lemon and orange-berry, with new offerings in the works. To The Masses Paull, Welham and Glass brokered their first major retail agreement this summer, and now their product can be found at more than 200 Meijer supercenters in five states across the Midwest (a single serving packet retails for $2.99), and nationwide on Amazon. com and Instaboost.com . "The opportunity with Meijer is a big win for us:' Glass says. "We were con- fident from the beginning that we had a winning product on our hands, but to have the official vote of confidence from a prominent regional retailer like Meijer is exactly what InstaBOOST Energy needed to make some noise in the market." In addition to the more than 200 Meijer stores now stocking InstaBOOST Energy, additional retailers carrying the product, including convenience stores and specialty markets locally, are being added regularly and are updated on the company's website. In The Beginning Although new to the mass consumer market, InstaBOOST Energy actually first debuted approximately two years ago, but until now has been sold exclu- All family men, Paull, 39, Welham, 41, and Glass, 39, split their time between corporate and fatherly pursuits. Just this year, Paull, who was raised attending Temple Israel in West Bloomfield and as a teen served as the congregation's youth group president, welcomed his first child, daughter Riley, with wife, Nicole. In addition to helming two corpora- tions and raising an infant, Paull also serves on the board of directors of the Michigan Chapter of the Crohn's and Colitis Foundation of America. When time permits, he is an avid golfer and sports fan. A lifelong Michigander and devout Spartan, Paull and his family reside in Farmington Hills. Welham, who is not Jewish but is raising his children, Charlie and Eva, with Lainie in the religion, is a native of London, England. Welham is a member of the Nephrology Family Advisory Committee for Children's Hospital of Michigan and has pre- sented on the topic of the parental perspective of managing cure during treatment. He also provides pro bono IT support to Family Connections of Michigan, a nonprofit organization co-founded by Lainie, which provides educational and therapeutic support for parents and families of special needs children. When not working or volunteering, Welham, who lives with his family in Bloomfield Township, enjoys martial arts and brewing beer. Prior to the new career opportu- nity with InstaBOOST Energy, Glass worked as a partner and director of sales for a Farmington Hills-based residential mortgage company. He and his wife, Mychal, of West Bloomfield, are parents to sons Logan and Ryan (both of whom attend Hillel's Early Childhood Center), and are active members of Congregation B'nai Moshe in West Bloomfield. ❑ Hope Brown is co-owner of PublicCity PR.