business & professional

career goal. He graduated from
the University of Pennsylvania as a
finance major and worked in New
York in that arena. But, he said, his
passion for advertising won out,
and he now guides the firm in its
new 12,000-square-foot location
with the agency's "Listen. Think.
Do." approach.

Fostering Innovation
"Our mission is to be entrusted to
create ideas people like and care
about, and 'Listen. Think. Do.
ensures we do that:' he said. "Our
new space is welcoming and fosters
collaboration and innovation with
multiple group work spaces, an
open design with lots of windows
and natural light, and some really
neat gathering places. We put the
most important function, employee
interaction, at the heart of the
building. And, as we say, the new
office will let us 'do' like nobody's
business."
This outlook has helped benefit
many Michigan businesses that
are SMZ clients, including famil-
iar names such as the Michigan
Lottery, Botsford Hospital, the
Detroit Tigers and Detroit Red
Wings, the Fisher Theatre and the
Michigan Dental Association. SMZ
also supports and has been active
with the Old Newsboys' Goodfellow
Fund of Detroit for more than 60
years.
Michelson and his wife are
members of Temple Beth El in
Bloomfield Township. Michelson
also serves as an officer and
trustee for the Roeper School in
Birmingham. His two daugh-
ters continue the family legacy
as students at the University of
Pennsylvania.
Michelson projects definite pride
in SMZ's continuing prosperity
"We have lots of good things hap-
pening with the agency now, with
good people and good clients. Our
success is based on what my grand-
father and Leonard Simons began:
As we grow our business, we grow
our clients' businesses, too.
"There's magic that happens
when consumers interact with
great brands," he continued, "and
we're fortunate to work with some
great brands. The values of treating
people well and being honest and
ethical continue to be as important
now as when our agency began:'

❑

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ADVENTURE TRIP

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