SHOLEM ALEICHEM
INSTITUTE

Height Of Sophistication
While the IDF excels in humanitari-
an warfare, elsewhere in the country,
Israeli companies strive to show the
world that the tiny country's innova-
tion doesn't stop at military tactics.
One such success has been in the
wine industry where Israel's wineries
have been bringing in the gold med-
als and ensuring that they remain at
the "head" of the International Wine
World.
Leading the field is the Golan
Heights Winery, which recently cel-
ebrated its 31st birthday.
In 5774, Israel's Golan Heights
Winery appeared at the largest and
most respected international wine
competitions and scooped a wealth
of awards.
As the winery continued to push
boundaries in the Israeli wine mak-
ing world, its latest offering of
Yarden Malbec was noted for its
exquisite taste and joined the Yarden
Merlot, Chardonnay and Pinot
Noir in winning prizes at the UK
Decanter Wine Awards.
"We continue to keep upping our
game and maintain our standard
of excellence. To that end we have
invested millions in using the lat-
est scientific processes and working
together with international experts
to study the land and advance both
vineyard and wine production tech-
niques:' said Victor Schoenfeld, chief
winemaker at the Golan Heights
Winery.
This past year was the first har-
vest that used a high-tech optical
sorting machine to increase both
the efficiency and accuracy of the
grape sorting process. The winery
has introduced novel wine analysis
equipment in its on-site laboratory
and it is experimenting with new
fermentation agents in its experi-
mental winery.
Hi-tech innovations are a major
component in streamlining the wine
production process and tracking every
little change in the status of each wine.
Thus, everywhere from the largest
vineyard to the smallest barrel is fitted
with computerized sensors.
Staying at the "head" of a fast-
paced industry is not easy. It
requires using the latest technology
to create the finest quality wine pos-
sible.
"If wine is akin to an 80-year-
old grandfather, the modern Golan
Heights wine region could be con-
sidered as a 4-month-old baby. But
to our pleasant surprise, our baby is
playing on even terms with the big
kids," said Schoenfeld.

invites you to join them at their

SECULAR HIGH HOLIDAY ASSEMBLIES

to be held at a NEW venue

The Scio pocket molecular sensor

Start-Up Nation
Israel is a 66-year-old country with a
population of 8 million that has pro-
duced 68 companies currently traded
on Nasdaq and boasts another 4,000-
5,000 startups. In the past year, the
Israeli GPS application Waze was sold
to Google for $1.1 billion and Wix
had an IPO starting at $119 million.
This coming year looks forward to
another rapid upsurge of innovation
in the world of technology emerging
from Israel.
One company to watch is
Consumer Physics, which integrates
the world of physics with technology
to create a device that seems like it
came directly from a futuristic sci-fi
movie. The device, called Scio, is a
pocket molecular sensor — it can
scan a variety of objects and send
information about them directly to
your phone.
Scio is about the same shape and
size as a flash drive and scans the
molecular fingerprint of an object
and provides relevant information
about its chemical makeup.
For instance, you could use Scio at
the supermarket to see which water-
melon is sweeter or which avocados
are ripe. Scan your morning shake to
get a breakdown of how many calo-
ries, carbs and proteins you are con-
suming or take it out to the garden to
see how your plants are thriving.
Scio uses a tiny optical sensor called
a spectrometer, which catches the light
given off by an object and breaks it
down into a spectrum, which is then
sent to the Cloud for analysis and the
information sent to your phone in
real time. Spectrometers have been
used in physics labs for decades, but
Consumer Physics found a way to
reproduce the weighty and expensive
scientific equipment on a much small-
er scale and at low cost to consumers.
Scio fits in your pocket, and once
the device hits the markets, it could
drastically change the way consum-
ers relate to their own environment
and the materials around them. On a
more global level, Scio could certainly
have wide-reaching ramifications
for medical research, environmental
solutions and food systems.
This tiny device is just one example
of how Israeli innovation is changing
the world, and bringing us closer and
closer to a technological future we
once only dreamed of.

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