world

Sabra Sud S

Melanie Lidman
Times of Israel

I

srael may be known as the land of
milk and honey, but it's also well on
the way to becoming the land of hops
and barley. The country's growing craft
beer scene is taking inspiration from
ancient words of scripture, local cuisine
and traditional agriculture to create a new
and vibrant brew culture in Israel.
Recently, Tel Aviv hosted Beer 2014 in
the renovated Train Station compound
in Neve Tzedek, featuring more than 200
kinds of Israeli craft beer. Along with
the 10th anniversary of Jerusalem's Beer
Festival in late August, Beer 2014 was one
of the largest craft beer events in Israel, and
another sign that craft beers are an impor-
tant part of the bar culture.
The craft beer scene is growing despite
a crippling tax approved last April, which
nearly doubled the tax on beer from NIS
2.18 per liter to NIS 4.19 per liter.
"It's aggravating that imports [who can
better absorb the cost due to their larger
volumes] are rewarded and the local com-

Five craft beers that taste
like Israel in a bottle.

panies are not:' said Denny Neilson, a
brewer based in Mevasseret, who brews
Buster's cider and beers for Isra-Ale.
"But our sales are skyrocketing anyways.
Sure, it aggravates the heck out of me;
think about how many people we could
employ instead of paying this tax."
In order to highlight Israel's growing
craft beer industry, the Israeli Tourism
Ministry invited Oliver Wesseloh, the 2013
World Champion Sommelier for Beer, to
explore Israel's microbreweries earlier this
summer.
"Initially when I first heard about the
trip, I thought, really? Israel? Israel wasn't
on my beer map:' Wesseloh said during
his visit. "But when I started reading beer
pages, how other people rated Israeli beer, I
was really surprised.
"Every time I leave Germany and go to
other countries, I wish for that creativity
and variety:' he added.
The first microbrewery in the region
opened in 1995 in the Palestinian Christian
village of Taybeh, whose name in some
Arabic dialects providentially means "deli-
cious." But the political situation during the

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The Tel Aviv Carmel Market's Beer Bazaar, tucked amongst the crowded and colorful
stalls, has 92 different varieties of Israeli beer, including its own brew

1990s, as well as the Palestinian Authority's
reluctance to support or advertise the prod-
uct due to the Muslim taboo on alcohol,
kept Taybeh beer from reaching a larger
market until the mid-2000s.
In 2006, David Cohen, an immigrant
from America, opened the Dancing Camel,
now Israel's largest microbrewery. In the

past eight years, microbreweries have
popped up all over the country, from
Jerusalem to the Negev to the Golan. Today
there are approximately 20 different brew-
eries in Israel brewing 120 different kinds
of beer.

Sabra Suds on page 78

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