business & professional

Xosh ffat*Inah

Greetings

Continue . a
72-year tradition!

Wish family and friends and the entire
Jewish community a Happy New Year!

Please clip and send the coupon below with remittance.
Greetings arriving after the deadline will run in the following edition.
For private party advertising only. Businesses are not eligible.

May the coming year be filled with
health and happiness for all our family and friends.
L'Shanah Tovah!

Ad Deadline: Sept. 19, 2014

Published: Sept. 25, 2014

I • I • I

May the New Year
bring to all our friends
and family
health, joy, prosperity and
everything good in life.

2014
5775

I

GOD CRIES AND AN ANGEL LOSES ITS RINGS

Encourage educated customers to
recruit. Lanzkron-Tamarazo loves to hear
that customers have shared their evalua-
tion of his company with others, as when,
dissatisfied with the coffee at a local res-
taurant, a patron recommended that the
restaurant get its coffee from Chazzano.

Follow-through with veteran customers.
The author often asks his regulars for their
opinions and advice.

Maintain integrity. Chazzano does not
serve food.

Savor your success. If you do not love
what you do, maybe you should be doing
something else.

Name

Rosh Hashanah

technician meets someone who can pro-
duce his training videos. The cafe displays
a large table of customers' business cards,
inviting further networking. The visitor
might become a veteran customer, some-
one who feels at home at the cafe, almost a
member of the family.

NY FRANK LANIKRON•TAMARAZO

For information, call 248.351.5107

oz,k leadwatak

Insights from page 101

• I

May the coming year be filled
with health, happiness and prosperity
for all our family and friends.

Keep balance in your life. If the busi-
ness takes up all your life, and keeps you
from enjoying time with your family, the
business has succeeded but the owner has
failed.

It Works For Synagogues

In this book, Lanzkron-Tamarazo, who
currently serves as cantor (part-time) at
Congregation Beth Shalom in Oak Park,
makes explicit how to use every one of his

insights about growing a business to grow
a house of worship.
Newcomers should meet smiling people
who offer a tour of the building and guid-
ance through the service; they should get
regular invitations to Shabbat meals; expe-
rienced congregants should share their
enthusiasm for the synagogue with outside
acquaintances; people should follow-up,
asking "So, you've been a member of this
congregation for three months. What do
you like most and what do you dislike
most? What's missing?"
Maintain integrity: If you accommodate
everyone, you accommodate no one.
People die; people move away. A syna-
gogue, like a business, needs to grow in
order to continue. In this book, Lanzkron-
Tamarazo offers a map of an honest way
to grow your life, your business and your
synagogue.

❑

— name —

Torah Teacher from page 100

— name —

$175

3

Name

(PLEASE PRINT NAME TO APPEAR IN GREETING)

Address

City/State/Zip

Phone

Email

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ed

Visa/MC/

AmEx

Exp. Date

Amount

Signature

Please Circle Ad Desired:

#1 - $125 — #2 - $150 — #3 - $175

Please fill out this form completely and send with your check or charge card information to:

JN Rosh Hashanah Greetings 2014
29200 Northwestern Hwy. Suite 110
Southfield, MI 48034
or fax to: 248.304.0049

102

September 18 • 2014

Medicine. The credentials are new, but the
interest in fitness has been part of Cohen's
life all along.
When he was single, Cohen trained for
a long-distance bicycle trip and rode solo
from Detroit to Cleveland. That is also
when he began studying martial arts. In
the nine years, beginning when he was a
student in Detroit and ending when his
family responsibilities overwhelmed the
hobby, Cohen had earned a third-degree
red belt in Tang Soo Do, a Korean style of
karate.
An avid runner, Cohen has logged more
than 3,000 miles in solo runs and competi-
tive races, completing nine competitive
half-marathons. In his best fmish in a
large competitive race, he finished third in
his age group in the half-marathon of the
annual Detroit Marathon.

Traveling Trainer

Now Cohen has started a company, The
Fit Self, to help clients achieve "life success
through fitness:
Although Cohen enjoys working with
clients of all ages, he feels particularly
sensitive to the needs and feelings of the

elderly. Watching the recent physical
decline of a close relative, Cohen could not
escape the thought that a good program of
exercise might have enabled his relative to
maintain vigor for much longer.
Different clients prefer to work in dif-
ferent venues. Some do not mind working
out in a public gym; others feel more com-
fortable working out in a more shielded
setting or only in the privacy of their own
homes. Cohen meets clients at a variety of
mutually agreeable venues. One advantage
of working with Cohen: strictly observant
Jews may prefer a personal trainer who
understands their own standards for how
to dress for a workout or for where to hold

it.

You might arrange to have your next
exercise session guided by a woman who
looks like a supermodel, or a guy who
looks like a professional body-builder; or
you might prefer to have your next exer-
cise session guided by a non-judgmental,
kindly, understanding certified personal
trainer, such as a tech geek and Torah
teacher named Chaim Cohen. You can
reach him at The Fit Self, (248) 910 9004
or at ChaimCohenCPT@gmail.com .

-

❑