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Road Forward from page 10
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taking care of people with increas-
ing needs on a shrinking cam-
paign:' Krugel said. "The current
crisis with the flooding cost several
million to take care of people, many
without resources:'
Federation allocations pay for
70-75 percent of the JCRC budget,
mainly staff and overhead. The rest
comes from fundraising.
In addition to its Federation
allocation, the JCRC is requesting a
grant from the Jewish Fund to pay
JCRC hosted New Detroit president and
for a development director and a
CEO Shirley Stancato on a JCPA civic
marketing person. (Krugel is cur-
leaders' mission to Israel.
rently chair of the Jewish Fund.)
The agency will find out in late
A Changing Board
spring if that request is fulfilled.
"The JCRC's biggest challenge will
Over the years, JCRC has changed its role
be to generate more financial support
and purpose in significant ways. At one
from the community so it can hire
time, it was the primary programmatic
staff and grow its programming to bet- and social action address for the Jewish
community. As the JCC, Temple Israel
ter serve the community:' said com-
mittee member Wallach.
and other community organization took
"The first step will be better educat-
over that work, the JCRC became less
and less of a programming entity.
ing the community about what JCRC
is and does and why it deserves more
Its roots, however, are very demo-
support. I envision the JCRC becoming cratic. All Jewish community organiza-
more well-known in the community
tions had a seat on its annual delegate
through its work and educational
assembly. In its heyday, more than 200
efforts so that the financial support
people would come to this assembly
will follow:'
and vote on community actions taken
Members of the board and the JCRC by the council.
staff will be given fundraising training.
Over the years, the numbers at those
Board members also will be asked to
assemblies dwindled and the grassroots
engage in personal fundraising efforts,
democratic process began to fade as
such as sending personal letters to a
the governance shifted to a board of
set number of people explaining why
directors, members who serve at large,
they serve on the JCRC board and
although connected to other Jewish
why they should support JCRC, host-
organizations.
ing parlor meetings or phone banking
The strategic plan recommends that
events.
JCRC bylaws be updated to a director-
ship governance, replacing member-
"We want to create a culture of
ship comprised of community organi-
philanthropy:' Cohen said. "We're
zations with membership of individual
also looking into alternatives, such as
community members.
crowd-funding specific projects and
targeting our outreach to donors for
"We realized the board was too
specific projects:'
large Cohen said. "We want to go
A Financial Resource Development
from 54 down to about 25-30, in which
Task Force was convened at the Sept.
members know and work with each
9 JCRC board meeting, in addition to
other better:'
Marketing and Implementation task
The plan also calls for a board of
forces.
directors that reflects the Jewish com-
munity's diversity.
Road Forward on page 14
12
September 11 • 2014
JN