C.AYA.
Changes At JET from page 57
"I want to put more focus on cash
flow and running JET as a business,
and I'm sensing an excitement about
that approach. I will be calling atten-
tion to numbers critical to operations
and projecting where we have funds to
operate adds Tann.
It was decided that ticket prices
would not go up, but in a cost-saving
measure, The Value of Names, a play
with a small number of characters,
was chosen to start the season in place
of the originally scheduled Old Jews
Telling Jokes, which has been moved to
November.
It is also hoped that finances will
be enhanced with a fall fundraiser
honoring Drs. Phoebe and Harris
Mainster, who have supported JET for
many years as part of their commit-
ment to the community and public-
service projects that have taken them
to underdeveloped areas around the
world.
The annual gala, which includes din-
ner and piano entertainment, will be
held Monday, Oct. 20, at the Glen Oaks
Country Club in Farmington Hills.
Ticket prices start at $150.
"I am pleased that JET is continu-
ing its effort toward trying new
approaches:' says Magidson, who will
not be directing any plays at JET in the
upcoming season but will be devoting
his time to responsibilities as a theater
professor at Wayne State University.
"So many theaters are looking for
ways to draw audiences and gain finan-
cial support. I've learned, for example,
that the Stratford Festival in Canada
is lowering prices for children this
season.
"I think people will enjoy the selec-
tion of productions planned for 2014-
15 by JET, which I believe is an impor-
tant cultural institution that builds the
community:'
The idea for the co-presidency was
Sturman's.
"There are opportunities for JET that
keep me very excited:' says Sturman,
whose idea was based on arrangements
she had noted while serving in officer
capacities with Hadassah.
"We work as a team and are trying to
think out of the box. We are continu-
ing to look for ways to attract younger
audiences as we remain proud of the
productions we market toward chil-
dren and teens, including The Diary of
Anne Frank:'
The issue of bullying is addressed
with three productions: Mean Girls, I
Was Just Kidding and Word.
Pernick explains that the co-presi-
dents are mindful of maintaining the
quality of productions as they pursue
business initiatives.
"We were not able to raise the
funds we had hoped to raise with the
setup we had:' says Zieve, who helped
found JET, which will remain a profes-
sional equity theater and is completely
independent of the organizational
framework of the Detroit Jewish com-
munity (JET pays rent to the Jewish
Community Center in West Bloomfield
for the space it uses).
"We're trying to find funding in very
difficult times for theaters, and we're
looking for volunteer help from people
who enjoy live productions. While it's
tough to compete with other forms of
hi-tech entertainment in today's mar-
ket, we are looking to comedy.
"These productions have been espe-
cially well-received with our audiences
so I think the play Enter Laughing
(replacing the character-heavy Barefoot
in the Park) will be among those hav-
ing wide appeal for young and old.
I am confident that we are going to
make this season work:' ❑
JET will hold its fall fundraiser
annual gala, which includes dinner
and piano entertainment, on
Monday, Oct. 20, at the Glen Oaks
Country Club in Farmington Hills.
Ticket prices start at $150. Info
and tickets: (248) 788-2900; www.
jettheatre.org .
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Young Adults Wanted
A
s part of its plan to re-
envision and restructure the
Jewish Ensemble Theatre,
members of the JET board, along
with Executive Director Christopher
Bremer, have decided to create
another board and/or committee
solely for young adults who are
interested in theater and helping
JET to continue to grow and thrive.
"JET is looking to provide stimu-
lating, entertaining, provocative and
educational plays and events that
will have a special appeal to mem-
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"As emerging leaders of the Jewish
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Please call (248) 788-2900
or email c.bremer@jettheatre.
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opportunity to shape one of our
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August 21 • 2014
59