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26 July 17 •
2014
T
he Zionist Organization of
America (ZOA) has called out
Nike for an animated promo-
tional video posted online before the
World Cup in Brazil, urging leaders
of the shoe and sports paraphernalia
company to have the ad removed
because its content is anti-Semitic.
In the video, titled "The Last Game
animated international soccer stars
compete against evil clones who wear
uniforms bearing a logo that looks like
the Jewish Star of David. Additionally,
the background of the video includes
images of a white rectangle with the
same Star-of-David-like image in the
center — resembling the Israeli flag,
but without the blue stripes.
The offensive image, when mag-
nified, is actually a highly unusual
hexagonal-designed soccer ball that
looks like a Jewish star to the naked
eye. Soccer balls commonly have a
pentagonal pattern, which does not
resemble a Jewish star. The video con-
tains numerous subliminal images of
the Jewish star with evil connotations,
including an evil player with a "Jewish
star" on his shoe tripping a good guy.
"Some of the animated soccer stars
in the video — i.e., the 'good guys' —
are wearing shirts with a 'Fly Emirates'
logo and a 'Qatar Airways' logo, which
must mean that these Arab airlines
co-sponsored the video. It is no secret
that the United Arab Emirates and
Qatar have a deeply troubling his-
tory of anti-Semitism and hostility to
Israel," ZOA leaders wrote in a letter to
Nike Chairman Philip H. Knight and
President and CEO Mark Parker in
Beaverton, Ore.
Nike has dismissed accusations that
the video is anti-Semitic, despite com-
plaints from ZOA, the Israeli Knesset,
the World Zionist Organization and
general viewers. The company claims
that the controversial logos in the ad
Aral
An evil soccer player trips a hero.
What looks like a Jewish star is
seen on the offender's shoe.
The insignia of the evil soccer team on
a stadium giant TV screen resembles a
Jewish star.
were intended to represent a soccer ball.
"No one should wrongly interpret the
Nike video as a sign that Nike is anti-
Semitic:' ZOA stated in its letter. "That
would not be good for the Jewish peo-
ple. That would not be good for Nike."
The video can be viewed at www.you-
tube.com/watch?v=Iylrumvo9xc . The
ZOA urges concerned people to write
the Nike chairman and president/CEO at
Nike World Headquarters, 1 Bowerman
Drive, Beaverton, OR 97005.
❑
Senior Copy Editor David Sachs
contributed to this report.