COMMUNITY
ECONOMY
HERE AND NOW
YENTA
Good For You
News From
Around Town
New local boutiques, businesses and brands you may
not know — but should.
n
By Lynne Konstantin
other-daughter team
Carol and Logan Lezell are all
about beauty — from the in-
side out. A self-professed "health
fanatic" her whole life, mom Carol
(celebrating her 45th wedding
anniversary this summer), has
made a point of living a healthy
life and helping others to, too:
She has raised beehives for honey
and propolis, ground her own
wheat for flour, makes yogurt,
root beer and grows wheat grass.
Since she was 18, she has
combined her vision for healthy
living with an entrepreneurial
spirit, heading business ven-
tures on her own, then with her
husband, ranging from designing
leather vests and headbands for
West Bloomfield-based mother-and-daugh-
boutiques in the 1970s to work-
ter team Logan and Carol Lezell founded
ing as a personal trainer, a water
good-for-you skincare line Bello Moi.
aerobics instructor, a water mas-
sage therapist (including the art
of Watsu) and launching a fitness
from the Cape Peninsula, sweet
company that she has run for the
almond oil from the shores of the
last 15 years.
Mediterranean and ginkgo biloba
Daughter Logan, 29, is now
from the Zhejiang province, Bello
following in her mom's footsteps,
Moi's philosophy is an all-natural,
studying nutrition (and following
holistic approach to cosmeceuti-
the principles of pescetarianism, a
cals (a combination of cosmetics
diet that includes fish but no other
and pharmaceuticals) that seeks to
meat), homeopathic medicine, Chi-
bridge the gap between natural and
nese herbs, Ayurveda, a 5,000-year-
cutting edge.
old Indian system of natural healing,
Eight high-end natural products,
and working as a licensed aestheti-
intended for men and women of all
cian. In her spare time, she attended
ages, includes the Ultra-Rich Hydrat-
paramedic school.
ing Creme, an anti-aging cream with
While both have been steeped in
hyaluronic acid; the iFirming Serum,
living healthily and naturally, neither which firms the eye area with alpha
could find a product to help reduce
lipoic acid and oligopeptides; and
Logan's rosacea, which was often
the Lightening Rejuvenating Creme
further irritated by products — even
with kojic acid to help reduce hyper-
intended for sensitive skin — full
pigmentation, brown spots and
of harsh fragrances, parabens and
sun damage. All are free of petro
dyes. So the pair began to research
chemicals, parabens, GMOs, artificial
and test ingredients on their own
coloring, animal testing and more.
from their home in West Bloomfield.
An anti-aging tea, with sea buck-
In January 2012, Logan and
thorn and goji berries to nourish the
Carol launched Bello Moi (Italian for
body from the inside out, rounds
"beautiful me"). The goal: a simple,
out the collection.
affordable line of skin-care products
"We have spent years research-
that equally stresses the importance
ing, and the researching still never
of what goes into the products and
stops," says Logan."It's been a very
the results they achieve as well as
hands-on experience for us, and
what stays out.
we've been fortunate to receive a
"Even botanical extracts and all-
lot of expert advice. It took years
natural ingredients can be common
to get our formulations perfect,
sources of redness and sensitivity,"
but we wouldn't settle for anything
Logan says.
less."
Referencing age-old practices
and ingredients, including sea
Find Bello Moi products and information online
buckthorn from the Himalayas, aloe
at bellomacom.
34 July 2014 I
RD IMIE/ID
BEAUTY BLOWOUTS
On The Fly, an exciting new blowout and Botox
bar, celebrated its grand opening June 19 on
the Boardwalk in West Bloomfield, bringing
convenience, affordability and a bit of glamour
to Metro Detroit. On the Fly specializes in the
latest blowout styles with an added unique
twist — Botox procedures overseen by a board-
certified dermatologist.
Led by Dr. Ilana Kutinsky and Dr. Emily Levin, On The Fly is an original
concept conceived by a group of Detroit-area physicians, business profession-
als and experienced salon personnel. Offering six modern blowout styles for
women, On The Fly is designed to accommodate walk-in clients and those
with appointments, as well as groups looking to enjoy a"girls night out,"
which boasts champagne and savory treats. Birthday parties for women,
teens and young girls are also on the menu of possibilities. For information,
call (248) 973-6088 or visit OnTheFlyDet.com .
LIFE TIME ATHLETIC OPENS IN BLOOMFIELD TWP.
Michigan's first and only Life Time Athletic opened to all members on June
21 on Telegraph south of Long Lake Road.The nearly 74,000-square-foot
facility boasts a comprehensive array
of best-in-class programs, services and
instructors, beautifully appointed group
fitness, cycle, Pilates and yoga studios
and an indoor lap pool, as well as the fin-
est, most up-to-date cardiovascular and
resistance machines available anywhere.
Life Time Kids Academy, a new and
unique membership program designed
especially for kids from three months to 11 years, provides a full spectrum of
enriching and engaging activities. LifeSpa is a full-service, lavish day spa offer-
ing the latest in massage and relaxation therapy, and a comprehensive range
of body, hair, nail and skin care services. Life Time Athletic also has healthy nu-
trition covered with its on-site, full-service, chef-driven LifeCafe featuring an
all-natural menu with an abundance of organic, preservative- and cage-free
offerings. For information, visit https://www.lifetimefitness.com/en/clubs/
bloomfield-township-nni/your-lt.htnnl.
MJR DIGITAL CINEMAS
The new Troy Grand Digital Cinema
16 opened on June 20 at 100 E. Maple
Road at the corner of Livernois. It
houses 16 screens with 3,200 seats
in 74,000 square feet, and will bring
70 new jobs to the area. The MJR
Troy Grand includes a high-definition
digital preview screen in the lobby
showing continuous movie previews,
five auditoriums equipped to show movies in the high-definition 3-D for-
mat, MJR's free refill policy on pop and popcorn and its free Movie Rewards
Program. This $18 million facility has the MJR Epic Experience in one of the 16
auditoriums. This large 460-seat auditorium features an 80 x 44 foot screen,
overstuffed, wide-bodied chairs with 56-inch spacing of legroom. The Dolby
Atmos sound system will have 60 speakers and offer the clearest and most
crisp sound to offer the best movie experience in Michigan. In addition, this
theatre will feature the MJR Studio Bar in the lobby, where you can enjoy a
beverage or take it to your seat. For movie times, visit mjrtheatres.com . RT