business & profressional At Magen David Adorn, we measure our vehicles' performance by a different set of standards. Pam Turkin Ryan and Eric Goodman Just Baked Gets Strategic Partners Goes from 0 to 60 in under four seconds. Ryan and Eric Goodman invest in the "smell of sweet success." Jason Brown Special to the Jewish News S Can get a heart to go from 0 to 60 in under four seconds. When it comes to saving lives, only one of these is a high-performance vehicle. And Magen David Adom, Israel's emergency medical response agency, needs 100 of these ambulances to meet this year's needs. Because MDA doesn't receive government funding, we're counting on you. Just as Israelis are counting on us. Please call Cari Immerman, director, about sponsoring an ambulance or other lifesaving emergency medical equipment. Your investment will save lives in Israel every day. AMERICAN FRIENDS OF MAGEN DAVID ADOM SAVING LIVES IN ISRAEL Dr. John J. Mames Chapter — Michigan Region 23215 Commerce Park Road, Suite 306 Beachwood, OH 44122 Toll-Free 877.405.3913 central@afmda.org www.afmda.org 28 June 19 • 2014 JN ince opening her first Just Baked Cupcakes shop in January 2009, founder Pam Turkin has truly enjoyed the taste of success. However, even after opening 19 more stores, Turkin recognized that in order to continue growing her 5-year-old company into new and different markets she needed the insight and support of the right strategic partners. Enter investors and brothers Ryan and Eric Goodman. Ryan Goodman, 36, of Birmingham and Eric Goodman, 33, of Bloomfield Hills recently became equal equity owners of Just Baked, in partnership with Pam and her husband, Todd Turkin. Since joining the organization at the beginning of 2014, the Goodman brothers have been getting a crash course in the art of baking as well as learning all aspects of the Just Baked business model. The brothers' primary roles within the organi- zation are focused on current real estate management and future location oppor- tunities, as well as business operations. Ryan and Eric, both Michigan natives and sons of Margo and Steven Goodman of Bloomfield Hills, were impressed with what the Turkins had already built from scratch. They were enthusiastic about the bakery's growth potential, which led them to investing their time, talents and dollars. "One of the reasons my brother and I invested in Just Baked is the tremendous possibilities the company has to expand beyond Southeast Michigan:' said Ryan Goodman. "We see the opportunity for Just Baked cupcakes to be pleasing palates throughout the state of Michigan, into Ohio, ultimately throughout the Midwest and then across the country!" Both Goodman brothers bring to the table a wealth of real estate knowledge and experience. The Goodmans have put their real estate prowess to work opening a Just Baked kiosk in Great Lakes Crossing, bro- kering a new shop at the corner of 12 Mile and Telegraph roads in Southfield, signing a deal for the first kiosk location outside of Michigan in Toledo, Ohio, while explor- ing growth opportunities in the Grand Rapids, Ohio and Lansing markets. "Ryan and Eric have been tremendous assets to us since they've joined the team:' Turkin said. "Their deep knowledge of the real estate market and ability to broker deals on our behalf has been enormously valuable in our short-term growth and will help fuel our long-term growth plan:' The team is currently assembling a plan for national Just Baked expansion in mall kiosks throughout the country. "A Just Baked Cupcakes model does not need a big space to be profitable said Eric Goodman. "That's why we believe one of the keys to our future success is a mall kiosk program. Having a space in the middle of a busy shopping center where people can see and smell the product ... It's that type of interaction that will ulti- mately make the difference in growing the Just Baked brand:' In addition to real estate transactions, Eric also has been assisting with the operational side of the business. "I heard the company needed another taste-tester, so how could I resist?" joked Eric. "But in all seriousness, I'm really focusing a lot of my attention on the day-to-day operations of Just Baked, help- ing to make sure things are running as smoothly and efficiently as possible. "Pam has done a tremendous job in developing the most amazing and deli- cious products, and my brother and I are here to support her in the most meaning- ful ways that we can. We all want to enjoy this sweet success together:' Ryan is married to wife, Jolie, and they are parents to son AJ, 9, a third-grader at Hillel Day School. Eric and wife, Sharon, have one daughter, Lexi, 3, and a son, Blake, 5, also Hillel Day School students. They are members of Adat Shalom Synagogue in Farmington Hills and supporters of the Jewish Federation of Metropolitan Detroit. ❑ Jason Brown owns PublicCity PR in Southfield.