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42
May 1 • 2014
Elastic
accessories
Local entrepreneur creates colorful,
beaded hair ties.
MARIELLE TEMKIN I SPECIAL TO THE JEWISH NEWS
AM
any New Year's
resolutions have
to do with lifestyle
-
changes or fitness
goals but, for some, it's a time
to make business-minded
resolutions. For Stephanie Cole,
26, of West Bloomfield, her
resolution for 2014 was to start
a business: Hugga.
On Jan. 7, Cole opened her
online store on Etsy where she
listed four varieties of hair ties.
"On New
Year's Day, I
went out and
bought supplies
and started
making these
hair ties," she
said. "I knew
right away I
wanted to call
the store Hugga
because Hugga
was the name
of my childhood
dog."
After acquiring
the supplies,
Cole started
Stephanie Cole
experimenting
with different
hair ties and bead combinations,
opening the store a week later.
Since then, Hugga has
expanded to sell watches and
faux-flower corsages, in addition
to the original beaded hair ties.
"As I grow the business, I keep
all of my products centered on
the elastic bracelet idea," Cole
said.
The idea to make the beaded
hair ties came to her from a
story she saw on TV about a
couple of girls who created a
highly successful business with a
similar product.
"I started researching the
product and what materials
would be best," Cole said,
"because the idea seemed really
fun to make while also being
creative."
Even as her
product line
grows, Cole's
favorite item
to make is the
original hair tie.
"I hand-select
each bead for
each hair tie,
so it's pretty
personal how
they come
together. Plus,
a lot of the
beads I use
have animals
on them, which
brings my love
for Hugga and
animals to my products, too."
With a few months of
business experience behind her,
Cole explained that she wants
to continue focusing on her Etsy
shop and building her online
presence.
"I've found that, through my