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YEARBOOK
0
1.800.350.1450
sellemation.com
Rod Carey and Ron Jasgur
A new way to sell houses launches
in Metro Detroit.
Ad Deadline:
May 9th
Lynne Meredith Golodner
Special to the Jewish News
W
Free Listing
Deadline:
May 9th.
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2011
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30
April 17 • 2014
hen a Southfield home
went on the market last fall
in a highly Jewish neigh-
borhood where many homes were still
underwater, the owner was nervous.
Could she sell the house for a healthy
price and in enough time to buy the
house of her dreams? After all, the
market was slow and if comparable
sales were to be believed, she might
have had to bring money to the table.
She listed with Ron Jasgur, who
was testing the newest way to sell real
estate in Metro Detroit, and the result
was jaw-dropping: 10 offers in a 10-day
period. The homeowner sold to a cash
buyer for $240,000; $90,000 over the
appraised value.
It's no hoax. Jasgur's new company,
SellerNation, uses a proprietary tech-
nology platform as one part of a busi-
ness model designed to drive multiple
buyers.
"This new brokerage is a hybrid of
the best of real estate auctions and the
best practices of real estate brokers —
the perfect combination," says CEO
Rod Carey.
Jasgur, SellerNation president, says,
"Real estate auctions are great because
everyone knows what day a property
is going to sell. They level the playing
field and create a sense of urgency in
the marketplace."
Focusing solely on sellers — they
don't take buyers as clients —
SellerNation is the one of the hottest
things to hit the real estate market in a
long time. Here's how it works:
SellerNation lists and shows a house
for 10 days to two weeks while accept-
ing offers. Bidders can learn what previ-
ous bidders have bid. But SellerNation
doesn't respond to the offers until the
end of the listing period. Then they
accept the most desirable bid.
Selling real estate isn't new to Carey
and Jasgur. They came together in
2007 from the mortgage finance and
real estate industries, respectively, and
formed a company, Woodward Asset
Capital, initially to buy hundreds of
suburban properties, rehab them and
sell them at a profit.
They had more success than the
banks were having and rather than
burn bridges, they decided to shift
gears and create technologies to help
the banking industry net the same
results they did.
Carey and Jasgur developed award-
winning, auction-style technologies
that are currently used by banks and
mortgage lenders to mitigate fraud and
manage the sale of distressed assets
in all 50 states. Now, they're bringing
their proven system to consumers with
SellerNation.
The focus and timeline of their
sales process provides incredible
efficiencies, allowing SellerNation to
offer 34-day listing agreements and
contribute 5 percent of its top-line
revenues to local nonprofit organiza-
tions. Carey and Jasgur have vetted
and approved a handful of local chari-
ties (including Friendship Circle, the
Michigan Humane Society, Karmanos
and Gleaners), and their sellers select
the one to which SellerNation makes a
donation.
Upcoming SellerNation
Coffee Hours
Tuesday, April 22,10-11 a.m.
Panera Bread Novi
25875 Novi Road (just south of
Grand River)
Thursday, April 24,10-11 a.m.
Panera Bread West Bloomfield
6399 Orchard Lake Road (in the
Orchard Mall)