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Serving Up

Smiles

Left: Waterford office

Hersh and Beattie Orthodontics is a family favorite.

_....M ore than 10,000 smiles
served— and counting.
.
That's a rough estimate
from Dr. Nelson "Nick" Hersh, who
makes up one-half of Hersh and Beattie
Orthodontics, with offices in West
Bloomfield and Waterford. Dr. Marsha
Beattie is the other-half of the practice
that specializes in orthodontics for peo-
ple of all ages — especially children.
"I think we both chose to go into
orthodontics because we really like
kids," says Dr. Hersh, who lives in West
Bloomfield and attends Temple Israel.
"It feels good to make an impact on
their lives. By improving their smiles,
they feel better about themselves and
that helps them build self-esteem."
Dr. Hersh is a published author and
speaks locally, especially to children
and families, regarding the importance
of oral health. He works with local
school districts to give stimulating pre-
sentations on science, chemistry and
oral hygiene. Outside the office, he is
a member of the Camp Tamarack and
Camp Maas Board of Directors and has
served on the West Bloomfield School
Board for more than 10 years. He and
his wife, Susan, have three daughters,
Michelle, Jessica and Rebecca. Susan
serves on several Jewish organizations,
including JWI Galilee, Hadassah and
O RT.
Dr. Beattie calls Walled Lake home.
"It's nice to practice in the area where
I live," she says. "We feel a part of this
community. Most of our patients rec-
ognize that we care about education
and kids no matter where they live.
We support many local school districts,
including Walled Lake, West Bloomfield,
Farmington, Waterford and Huron
Valley, to name a few."
Both Drs. Hersh and Beattie have
undertaken specialist training beyond
dental school and continue to keep up-
to-date on the latest advances in com-
prehensive orthodontia, including early
interceptive treatment, growth modi-
fication and guidance, as well as space
maintenance. They offer a wide range
of braces to meet the needs of each
individual patient, including clear and
Invisalign clear, plastic aligners, which
straighten teeth without noticeable,
bulky materials. Dr. Hersh is a certified
Invisalign provider.
In addition, they offer custom-made
Lingual braces, which are placed behind
the upper and/or lower teeth, mak-
ing them virtually undetectable and
allowing children to retain their normal
appearance for the duration of their
treatment.
Their office is equipped with an in-
house lab and state-of-the-art technol-
ogy, such as digital imaging, to ensure

Below:
West Bloomfield office

patients receive optimum
results.

WHEN TO SEE THE
ORTHODONTIST

A child's first visit to the ortho-
dontist should come earlier than
you may think. The American
Association of Orthodontists
recommends children receive an
initial screening around age 7.
"It's better to prevent prob-
lems then solve them," Dr. Hersh
says. "Baby teeth can be in the
way, causing permanent teeth to
erupt in the wrong way. It's bet-
ter to be safe than sorry."
Orthodontists understand how
your teeth, your jaws and your
facial muscles all work together
to give you a healthy bite, which
includes up to 32 teeth, upper
and lower jaws, gums and facial
muscles. Your healthy bite is the
orthodontist's goal.
"Orthodontics doesn't pro-
vide only cosmetic benefits," Dr.
Beattie says. "It provides dental

goals, and we'll have mul-
tiple consultations to be
sure that happens."
Hersh recently added
another orthodontist
to the staff in order to
expand his afterschool
hours. "I don't like kids
missing school, even for a
visit here."

Dr. Beattie, Dr. Hersh and Dr. Isenberg

health benefits as well — a smile and a
bite that functions properly."
At Hersh Beattie Orthodontics, initial
consultations are free. And no refer-
rals are needed. "We evaluate what
needs to be done and what can be done
to make the child's smile nicer," says
Dr. Hersh, who prefers to see patients
between the ages of 7 and 10. "It's not
necessary — or advised — to wait until
the baby teeth fall out. We specialize in
preventing problems as the permanent
teeth come in."
Both doctors work to ensure that
the kids are comfortable in the office
and they feel comfortable asking ques-
tions. "My motto is to treat every child
as I would my own son or daughter.
Everyone on my staff feels the same
way," Dr. Hersh says.
Dr. Beattie adds. "When we see
patients and recommend treatment, we
want to educate them as well as their
parents to ensure they understand our

CONNECTIONS TO THE
JEWISH COMMUNITY

Many of the patients Drs.
Hersh and Beattie see are
members of the Jewish community —
and those children are anxious to have
a healthy and pretty smile for their bar
and bat mitzvahs. "Nobody wants to be
wearing braces on their big day!" Hersh
says.
Hersh is active within the Jewish
community, at Tamarack and the JCC,
and he recently booked a private tour
of the Holocaust Memorial Center in
Farmington Hills for his entire staff. "It
was an incredibly moving day," says
Hersh, who has family that perished
during the Holocaust. "Everyone on my
staff wants to go back."
Drs. Hersh and Beattie also know the
importance of giving back. "I want to
serve as an example to my children," Dr.
Hersh says. "Serving others is what it
means to be a good Jew."
He and Dr. Beattie share a passion
for education and volunteer both time
and finances to improve local educa-
tion. Their office supports many sports

leagues, school teams of varying types,
extra-curricular activities, in-school sci-
ence presentations, gymnastic facilities
and dance studios, and have sponsored
fund-raising events at schools through-
out Oakland County.
"What's important to me and my fam-
ily is health, education and the Jewish
community," Hersh says. "We're more
than just an orthodontics office; we're
a family. I'm starting to see second-gen-
eration patients coming in. I recognize
their parents from when they came in
for braces!"
The best part of being an orthodon-
tist, Dr. Hersh says, is seeing former
patients and their beautiful smiles.
"There is no greater gratification than
knowing that I've made a difference in
someone's life." ❑

Hersh and Beattie Orthodontics

West Bloomfield Office

2300 Haggerty Road, Suite 1160

West Bloomfield, MI, 48323

Phone: (248) 926-4100

Waterford Office

5133 Highland Road

Waterford, Ml 48327

Phone: (248) 673-4100

E-mail: hershbeattieortho@yahoo.com