celebrate

a guide to simchahs

Organic Yum

Imerman Cake Co. sells healthy cakes
that help cancer survivors.

Jackie Headapohl

I

Managing Editor

hat if you could
have cake without
the guilt? Perhaps a
cake that is lower in fat, calories,
sodium and sugar than many
others on the market. Well, you
can, thanks to mother-son duo
Jane and Jeffrey (merman, who
launched !merman Cake Co. 10
months ago.
Jane is the mother of Jonny

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celebrate! I March 2014

Jane and Jeffrey 'merman

Imerman, who launched Imerman
Angels, a nonprofit organization,
after a successful fight against
testicular cancer. Imerman Angels
is an international cancer-support
organization that matches up
someone who is fighting cancer
with someone who has survived
the same type of cancer.
"My mom, brother and I turned
to healthier living and a more
organic lifestyle after my brother's
successful fight against cancer,"
says Jeffrey, who is a former TV
reporter/anchor and lawyer. Jane
is a health-conscious baker who

wanted to provide tasty organic
food choices not only to her fam-
ily and friends, but to the local
community as well.
Jeffrey, 40, returned to
Bloomfield Township from New
York, where he had been living, to
help launch the company.
"It's very fun and exciting to be
working with my son," Jane says.
"We see each other every day. I
probably like it more than
he does!"
Mom and son developed
the recipes for their cin-
namon and their chocolate
chip cakes themselves.
"It took one year to get
the organic recipes right,"
Jane says. All of the recipes
are nut-free with no artifi-
cial preservatives or sweet-
eners. The cakes carry the
USDA Organic seal and are
baked at Achatz Handmade
Pie Co., also a local family-
owned company, which has
a certified organic facility.
!merman Cake Co. cur-
rently has two flavors:
cinnamon and chocolate
chip. The cakes come in
a large size (more than 2
pounds) and a mini size
(about a half-pound).
Prices range from $9.99 to
$29.99. More flavors are
on the way, Jeffrey says.
"We don't use high-fruc-
tose corn syrup. None of the crops
from which we draw our ingredi-
ents have been exposed to syn-
thetic pesticides or fertilizers, and
we use no genetically engineered
ingredients. And the dairy ingredi-
ents come from animals that have
not been given any antibiotics or
growth hormones," Jeffrey says.
"Even the cake box is eco-
friendly; the box is recyclable and
the window film is biodegrad-
able."
Customers can find the cakes
at Fresh Farms Market in Grosse
Pointe, Holiday Market in Royal

