13) Alto '30 metro HUNGER D j A New Kind Of I D I Post 1 03.27.14 @ 7PM Royal Oak Music Theatre 318 W 4th St, Royal Oak, Michigan 48067 ■ Opening for Matisyahu Jake Sharfman KOL HAKAVOD I TICKETS $36 www.yadezra.orgIvanishhunger School Aged children welcome ,.u-Chairs Nancy Kleinfeldt and Ari Dolgin Nancy Baron Lauren Slutsky and Jeb Belchinsky Elena Berlin Jason Brown Marci Frank Yehudit Jubas Hannah Katz Jason Katz Elena Lof man Alan Reiter Michelle Rubin Amy Schlussel Richard Simtob Karee Strome Bubba Urdan Sherri Well Barbara Zaltz Co Co C o. ClJ EVENT ROCK STAR SPONSOR Applebaum Family Compass Fund William Davidson Foundation Lisa and Scott Stern REGGAE SPONSOR Charlotte and Gary Gilbert Aimee and Richard Simtob MUSICAL SPONSOR Dusya's Philanthropic Fund Joel E. Jacob Family Star Trax Event Productions ACOUSTIC SPONSOR Anonymous Elaine Beresh Elena and Max Berlin Susan and David Feber 1 If you can't attend, we hope you'll JOIN US IN HELPING VANISH HUNGER WITH A DONATION at www.yadezra.org . LAFAYETTE148 YORK YOU'RE INVITED TO OUR SPRING 2014 TRUNK SHOW Modern utilitarian details, tribal influences, and silhouettes as easy as the wind. Don't miss this special opportunity to view the collection. THURSDAY, APRIL 3 FRIDAY, APRIL 4 SATURDAY, APRIL 5 Representative, Ginny Torresson-Berk, will be instore on Thursday and Friday SALLY'S DESIGN BOUTIQUE Inside Orchard Mall (Orchard Lake and Maple) West Bloomfield, MI 48322 248.626.0886 111 Allyson and Darren Findling and family Mille and Jonny Kest Nancy and Nossonal Kleinfeldt Sarah and Martin Kornblum MachineTools.com Mango Languages Jack and Miriam Shenkman Debbie and Jeffrey Supowit * streets. We are not trying to reach jour- nalists or opinion makers. Our goal is to reach the people and have our content t is no secret that the State of Israel go viral," Leibovich said. "We are trying and its military to show what is really deal with a percep- the beautiful, true face tion problem around and values of the IDF the world. From civil- because this tends to get ians and governments, N lost by the coverage" to international bodies Social media is a very like the United Nations, powerful means of com- it is often claimed that munication. Not only Israel and the IDF are does the IDF use social confronted with a grow- media to promote its ing hatred and bias inter- own agenda to the peo- nationally, and it's up to ple, but also, believe it them to combat it. or not, sometimes uses At the forefront of this it to communicate with Lt. Col. Avital Leibovich daunting task is Lt. Col. its enemies. During Avital Leibovich, head of the Interactive Operation Pillar of Defense, the most Media Branch at the IDF Spokesperson's recent operation in Gaza in 2012, accord- Unit, now specifically in charge of the ing to Leibovich, the IDF threatened IDF's social media activities. Hamas leaders not to show their heads Leibovich was brought to Metro above ground via Twitter. The Palestinian Detroit in early March by the Friends militant leaders saw it and they listened. of the Israel Defense Forces (FIDF), a Furthermore, during the same operation, nonprofit organization that supports edu- the IDF conveyed messages to civilians cational, social, cultural, and recreational in Gaza on locations of IDF air strikes, programs and facilities for the men and urging civilians to evacuate the area via women of the IDF. She was here to meet Twitter in hopes of limiting casualties. and greet the community and talk about Before taking the position in 2008 the importance of social media — now to head the IDF's social media depart- and in the future. ment, Lt. Col. Leibovich was the IDF The IDF social media department Spokesperson to the Foreign Press. that Leibovich heads is active on more Leibovich said, however, that she believes than 30 different social media platforms the infamous media bias that has con- and in six languages, averaging about a sistently been associated with Israel for combined 300 posts per month with 900 years is getting much better and more tweets. The potential reach of the IDF balanced. social media content is 95 million people "I felt the [anti-Israel] bias on a regu- and continues to grow every day. lar basis when dealing with the foreign "The main goal of what we do via press, but I put it aside and focused on social media is to influence the narra- my mission. tive of the IDF using visual images and "Actually, if you look at Operation high-quality content while aiming to the Pillar of Defense, the coverage was very I Special to the Jewish News CASH BAR RAFFLE LIGHT SN Host Committee Lt. Col. shares how the IDF uses social media to advance its cause. JN Yad Ezra ...og Hun,v Jew. Fammen 248.548.3663 1904270 Israeli Soldiers Coming To Town On Tuesday, April 8, two IDF soldiers for a lunch-and-learn program. A light will be in West Bloomfield as part of a kosher lunch will be served; $8. Call nationwide campaign by StandWithUs (248) 683-5030 to RSVP. At 2 p.m. they known as Israeli Soldiers' Stories. will speak at Akiva Hebrew Day School Anat, a former pla- in Southfield. Then toon commander, now they will stop at studies social work a local college at Ben-Gurion Univer- before a program sity. Iris served in the at Michigan State Israeli Air Force and University. now is in the reserves as The events are a lieutenant in her unit's in partnership medical team. She is with Hadassah, IDF soldiers Anat and Iris studying to be a doctor. StandWithUs They will appear at noon at and the JN. For details, email Hadassah House in West Bloomfield standwithusmichigan@gmail.com . ❑ 14 March 20 • 2014