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Inside Look
Local company makes a quantum
leap in medical imaging technology.
Harry Kirsbaum I Contributing Writer
r
rom holographic images of internal organs to pill-
sized miniature cameras that explore the digestive
system, Israel has been a leader in medical imaging
technology.
But a small, local startup company has taken a quantum
leap in providing a 3D look into the human body.
Bloomfield Hills-based Intrinsic Medical Imaging (IMI)
translates standard MRI and CAT scans into high-resolution
3D videos and still images that allow a doctor to diagnose a
patient, a medical student to study
the anatomy or an attorney to use
the video as admissible evidence in
a personal injury case.
Jorey Chernett founded the com-
pany (www.intrinsic-mi.com) four
years ago after he moved to West
Bloomfield with his wife and three
sons. The move came after selling
his interest in a company in Dallas
that developed a dental crown
device that allows dentists to take
a digital scan of a tooth, mill a
Jorey Chernett
crown in the office and cement the
restoration in one sitting.
"I wanted to be closer to my family and encouraged Jorey
to look for opportunities after the sale of his company," said
Stacy, his wife and director of national accounts for the legal
side of the business. She grew up in West Bloomfield, went
to University of Michigan and met Jorey on a blind date in
Chicago. They belong to Temple Israel in West Bloomfield.
It didn't take long before Chernett found his next project
when he met two computer game designers who had devel-
oped a novel 3D technique that allows players to go inside
structures.
He instantly saw a medical field application.
"Using the gamers' 3D rendering techniques, we were
able to convert two-dimensional data slices in CT or MRI
scans into a 3D viewing experience, and travel inside various
types of anatomy, such as flying up and down the coronary
artery, inside the chambers of the heart or flying down the
trachea, or anywhere else in the body," said Chernett of West
Bloomfield.
Book clubs are perfect for blending literature with friendship.
Shari S. Cohen I Special to the Jewish News
M
egastar Oprah brought new popularity to book clubs when
she began one on her TV talk show in 1996. Her book
choices quickly brought fame to their authors and surging
book sales across the country.
But book clubs were already thriving in the Detroit area in 1996,
including some that had been active for decades in the Jewish com-
munity. Local book club members enjoy diverse literary genres, from
contemporary fiction and nonfiction to classics and Jewish-themed
books. While women-only groups predominate, some attract both
genders — and a male group meets at the Bloomfield Township
Public Library.
One of the longest-running Metro Detroit Jewish book clubs
began in 1969 among a few Somerset Apartments residents in Troy.
Barbara Rubenstein of Huntington Woods and Debbie Tucker of West
Bloomfield were the founders, soon followed by Barbara Charlip of
West Bloomfield.
"I was home more at the time and wanted to do something stimu-
lating," said Tucker, a psychoanalyst. "I had always loved reading and
had friends who shared books. It's an impetus to keep reading, to hear
about new books. The women are well-educated, well-traveled; they
read a lot:'
Above: Somerset book group:
Janice Salter of Farmington
Hills, Barbara Charlip of West
Bloomfield, Carolyn Greenberg
and Joan Horwitz, both of
Bloomfield Township, Debbie
Tucker of West Bloomfield,
Jane Miller of Franklin, Sandy
Rosin of Bloomfield Hills, Fern
Rosenthal of Franklin, Barbara
Rubenstein of Huntington
Woods and Marcia Baum of
Detroit. Not present: Linee
Diem and Phyllis Lowenstein,
both of West Bloomfield,
Barbara Hillman of Huntington
Woods, Karen Amber of Novi
and facilitator Adele Robins.
CONTINUED ON PAGE 8
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