A customer to his sons and grandson. "We want the customer to feel and know that we care," Ron says. The motto, "relationships built on trust:' extends to employees as well. Kroll employees attend production seminars, remodeling shows and exhi- bitions that provide them with a com- petitive edge. The company employs 15-18 people, some who have been at the company for 20 years or more. The company arranges employee out- ings to sports events, dinners and local gatherings. "Not only do we love what we do:' says Ron, "we do it six days a week. We've been able to make our office a family, like ourselves. We care about them. We've been able to keep our employees working here in some of the toughest times." A Legacy Of Giving Back A family atmosphere permeates the business, and the Krolls seem to enjoy one another's company and have a lot of fun together, but they are dead seri- ous when it comes to business. The company specializes in home repair, renovation and improvement services and is considered one of the top-rated roofers in the Detroit area. The company is also popular for kitchen and bathroom remodeling and window, siding and replacement work. All estimates are free. "We're looking to provide services and our best advice Josh says, "which may not always result in a sale. We do what's right for our customers." The company's customer base con- tinues to grow. Kroll Construction provides 40 percent of home improve- ment work in Oakland County and is expanding into Macomb County. The family is also heavily invested in the Jewish community. Ron used to sit on the board for BBYO, and the family helped build the BBYO facility in Metro Detroit; Todd Kroll is on the executive board of the Anti-Defamation League and sat on the Khadija board in the past, while Josh Kroll works with JARC. Ron and Josh are affiliated with Temple Israel, and Todd with Temple Shir Shalom. Both shuls are in West Bloomfield. The company has also worked on Kadima homes and the Kitker home near Camp Tamarack. Two grandchil- dren are enrolled at Hillel Day School of Metropolitan Detroit in Farmington Hills. The Kroll family — all three genera- tions — is proud of the company that Al Kroll started more than 50 years. "We aim to help people and grow the business for another 50 years" says Ron. Al says if he had to do it all again, he wouldn't change a thing. "I feel very blessed:' he says. ❑ JVS EVENT SECRETS ■ Wednesday, March 12 6 p.m. at Knollwood Country Club in West Bloomfield An inspiring night out to support the JVS Women to Work Program, featuring Sandra Pierce's trade secrets, networking, glamour and exciting raffle prizes! PRESENTING SPONSOR DeRoy Testamentary Foundation DIAMOND SPONSOR FIRSTMERIT® Bank EMERALD SPONSOR Fieldman Sims Foundation SAPPHIRE SPONSORS Douglas C. Lane & Associates, Inc. EHIM Greenleaf Trust Huntington Bank Kenwal Steel Corporation Lisa and Brian Meer The Suburban Collection Lori and Alan Zekelman RUBY SPONSORS Hadas and Dennis Bernard Butzel Long Dakkota Integrated Systems Debra Ribitwer & Associates Nancy and Jim Grosfeld Henry Ford Health System Heather Paquette, Managing Partner, KPMG, LLP Lillian & Joseph Schwartz Charitable Fund LSG Insurance Partners United Road Julie and Lawrence Weisler AQUAMARINE SPONSORS CKC Agency, Carolyn Krieger-Cohen Crain's Detroit Business/Mary Kramer Detroit Manufacturing Systems Dickinson Wright PLLC Anne Doyle, Author of Powering Up Women! Linda Dresner Levy and Gwen Weiner (Edw. C. Levy Co.) Judy Greenwald Joshua (Jim) and Eunice Stone Foundation Maurice and Lori Pogoda Leah and Daniel Rosenbaum Strategic Staffing Solutions Honorary Chair & Keynote Speaker: Vice Chairman, FirstMerit Corporation Chairman & CEO, FirstMerit Michigan PEARL SPONSORS Beaumont Health System Elaine Beresh Celani Family Vineyards Beth Chappell Suzi Daitch Dell and Jodi Neff Nancy and David Gad-Hart Beth Gotthelf and Steven Miesowicz Hiller's Markets Jill and Lee Hurwitz Linda Kole and Julie Nelson-Klein Lipson, Neilson, Cole, Seltzer & Garin, PC Cheryl and Kim Margolis Oakland University Plante Moran PLLC Liz Schubiner Dorie Shwedel and Fran Victor Denise and Michael Tobin Lori and Steven Weisberg Adele Weisler Sponsors as of 2/7/14 EVENT CO-CHAIRS Mindi Fynke • Cheryl Margolis • Shayna Silverman TRADE SECRETS FOUNDING CHAIRS Hadas Bernard • Elaine Fieldman HONORARY COMMITTEE Yvette Bing Blanca Fauble Lisa Brown Mindi Fynke Oakland County Clerk Brenda Lawrence Mayor of Southfield Vicki Celani Beth Chappell Florine Mark Sarah Deson-Fried Kathleen McCann Debbie Dingell Patricia Mooradian Anne Doyle Faye Nelson Marla Drutz Julie Nelson-Klein COMMITTEE Dana Cooper Suzi Daitch Dell Linee Diem Nancy Gad-Hart Beth Gotthelf Roberta Granadier Judy Greenwald Sher Kaplan Linda Kayes Jackie Layne Nancy Mahlin Jodi Neff Debbie Portney Sandi Reitelman Debra Ribitwer Judy Richmond Linda Sahn Lois Shaevsky Heather Paquette Cindy Pasky Colleen Peters Vivian Pickard Dr. Glenda Price Andra Rush Nancy Schlichting Eva Shapiro Dorie Shwedel Michelle Taigman Fran Victor Gwen Weiner Adele Weisler Linda Weitz Tickets are $360, $250 and $150. Sponsorships also available. Please contact Judy Strongman at 248.233 4213 or jstrongman@jvsdet.org JN February 13 • 2014 19