she said. The dress may have changed,
but the veil didn't.
"I decided to still wear it with the new
gown because it was just too beauti-
ful and gave my simpler dress a more
dramatic appeal," Sugg said. "The custom
design was exactly as I had envisioned. It
has pointed edges to complement the
handkerchief skirt and had a ton of
volume as I had requested"

sewing machines, mirrors, fabrics, a work
area, office space and a slew of veils and
Swarovski crystals.
Her first bridal piece was a veil she
designed and made for her sister, Melissa
Taub-McNabb of Ann Arbor, when she
married her husband, David, in 2007.
"That is what sparked my interest
in this industry, and how my love for
designing veils and accessories began.
She was my first client, but not my first
ACCESSORIZING
paying client"
In addition to handmade veils, Taub
For several years Taub expanded her
designs headpieces, hair accessories,
veil business to include bridal gowns but
bridal sashes and flower-girl accessories,
now designs only bridal accessories.
available at locations in Michigan, New
"I really fell in love with creating veils
York, New Jersey, Indiana, Illinois and
and accessories. I found that I could be
Florida.
highly creative and found a niche for my
"Le Salon is proud to have been the
designs. A number of sources have told
first bridal boutique to collaborate with
me that they had never seen the kinds of
Ariel Jennifer Taub's Couture Collection,"
veils and accessories that I create. In fact,
said Williamson of the Birmingham store.
I am now partners with Swarovski Ele-
"Her crystal designs are a perfect fit for
ments (described as the premium brand
our couture collections and our brides"
for the finest crystals manufactured by
Her veils range from sophisticated,
Swarovski) and featured on the wedding
oversized flowers and soft satin ribbon to
directory for its website.
cutting-edge, unique birdcages. Many of
"I have my entire collection at Klein-
her pieces are customizable and created
feld (bridal store) in New York City.
Given the growth I am experiencing in
with Swarovski crystals.
"I love to create pieces that have the
the veil and accessory business, I have
perfect amount of sparkle without being
had to devote all my efforts to that part
overwhelming; just a dusting of ex-
of the business. I am not ruling out add-
travagance," said Taub, who lives in West
ing gowns in the future"
Bloomfield. "I want to create high-quality,
Retail prices for Taub's pieces range
detailed-oriented, meticulously handmade from $150 to more than $6,000.
American products. That's what's really at
All of her designs are sold through
the heart of this company.
bridal salons, but she said, "Any of the
"I get inspired when I play with the raw boutiques can provide custom pieces,
materials" she said. "I love to lay out all of
from different veil lengths to crystal col-
my Swarovski crystals and try to imagine
ors. Brides can customize any of the pieces
unique ways to place them on ribbons and that I create, such as hair accessories and
tulle.
sashes, since each piece is made by hand.
"The style for my current products are
"I have had stores use Skype for brides
vintage-inspired pieces with a modern
who want to communicate directly with
twist, creating a glamorous look with
me during their appointment to discuss
intricate crystal design that will make a
the custom pieces. Also, brides can at-
bride look timeless and let her sparkle on
tend a trunk show, where they would
be able to work with me in person and
her wedding day"
All of Taub's veils and accessories have a
customize a veil or accessory from the
hidden "something blue"
collection"
"It's the brand's signature element and
Kristi McCaughan of Novi wore a
gift to my brides," she said. "There is a blue gown and Ariel Jennifer Taub veil from
Swarovski crystal located
Le Salon when she mar-
on the comb of the veils
ried Michael McCaughan
and on the back of the
in June 2012 at Kirk in
ARIEL JEN NIFER
the Hills in Bloomfield
bridal sashes."
TAU B
Hills, with a reception at
COLLEC TION
BECOMING A
the Henry Ford in Dear-
born. She described her
DESIGNER
dress as "a beautiful, flowy,
Taub, 27, has been
one-of-a-kind gown.
involved in design since
"The veil was also a
high school when she
unique design on three
took sewing classes and
tiers," McCaughan said.
studied fashion at the
"The top tier hung just
College for Creative Stud-
above the shoulders, the
ies in Detroit. She holds
middle fell around the up-
a bachelor of arts degree
per back and the bottom
from the University of
tier lay above the waist.
Michigan and an
It had a bunch of volume
associate of applied sci-
Ariel Taub
at the top, which made
ence degree from Parsons
it so couture. The entire
the New School of Design
In Michigan, the
three layers of the veil
in NewYork City and
Ariel Jennifer
were lined with Swarovski
studied fashion design at
Taub collection is
crystals that sparkled at
Central Saint Martins in
available at Le Salon
every angle.
London.
Bridal Boutique in
"Ariel did a fabulous
In 2009, she came
Birmingham and
job. The veil complement-
back home to Michi-
Bianka Bridal in
ed the dress perfectly. I felt
gan and launched her
Grand
Rapids.
like an absolute princess
business in the base-
For information,
on the day of my wedding.
ment of her parents' (Dr.
email info@arieltaub.
It never took away from
Alan and Gaye Taub)
corn or access the
the beauty of my gown.
West Bloomfield home,
website at www.
I've never seen something
transforming the space
arieltaub.com .
so beautiful:' RT
into a studio filled with
dresses, mannequins,

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