metro

"The Fox Run maintenance
staff is just wonderful.
No matter what you need,
they'll take care of it."

—Joyce Tubben, Fox Run resident

lr gar

Living maintenance-free at Fox Run, Joyce finally has the
time and opportunity to focus on what she loves—spending
time with friends. Since all of her home repairs and upkeep
are completely taken care of, Joyce has plenty of time for fun.
Her friends and neighbors at Fox Run love visiting Joyce's
beautiful apartment home—not to mention sampling her
delicious desserts.

Learn more about independent
retirement living at Fox Run in Novi.
Call 1-800-947-6036 today
for your free brochure.

Fox Run

Add more Living to your Life

Novi

EricksonLiving.com

8622639

10 January 9 • 2014

Auto Show from page 8

reunion in Tennessee. And, of course,
hurricanes"
Garsten also anchored News Night
Update, a prime-time show for West
Coast viewers. In 1989, he became
CNN's Detroit bureau chief and cor-
respondent.
"I had been to Detroit once. In 1974,
on a driving vacation, we cut through
Michigan to get back to New York:' he
says. "My entire experience was 1-94
and seeing the big tire, which I recog-
nized as the old Ferris wheel from the
1964 World's Fair, which I had been to
100 times.
"I knew what people said about
Detroit, but there were a few people in
Atlanta who worked at Detroit TV sta-
tions, and they all said, 'Don't listen to
what people say; anyone who has lived
there will tell you it's an awesome place
to live. You will never want to leave:
They were right. My family loves it. It's
our home. I can't believe we've been
here so long. We thought it would be
another stop on the road"

Next Steps
After 20 years with CNN, including
12 as Detroit bureau chief, Garsten
was a victim of downsizing. For a
few months, he freelanced for the
Automotive News. That led to a
position as an auto writer with the
Associated Press.
The Detroit News then recruited
Garsten as a beat writer covering
General Motors. "I had never worked
for a newspaper before. They said, 'You
just write great stories, and we'll figure
out how it gets into the paper:"

Going Corporate
Three years later, he made an even
bigger career change — moving to the
corporate world as a blog writer for
Chrysler. "I was ready for something
new. It was 2005, and this seemed
intriguing and cutting-edge at the
time:'
To many in the business, switching
from news to public relations is viewed
as "jumping to the dark side Garsten
says. "There's a fear that you're giving
up something or that you would be
asked to doing something unethical.
I've found just the opposite. I haven't

Car Guy from page 8

for us to get together as well as an
interfaith organization where we all
can share customs:'
The most influential Jewish car
guy in modern times will soon be
taking the reins at Ford, Zaback
adds. Mark Field will become CEO of
the automaker this year (see "Jewish

had to give up anything except bad
hours and having to stand in a hur-
ricane. I've found the transition easy
because in the end, we're all storytell-
ers; you just transfer your skills into a
different context. I still have to tell the
story accurately and in an engaging
way:'
Today, Garsten leads a digital media
team of nine communicators. "We do
a corporate blog, Facebook, Twitter,
Instagram, Vine, Pinterest and all the
usual social media outlets, in addi-
tion to videos on YouTube. We have a
unique setup. Our multimedia editors
are, in effect, reporters. They develop
sources within the company, come
up with stories, then turn the stories
into social media posts, videos or web
chats:'

Family Life
Married for 40 years, the Garstens
have a son, Gregory, 29, and a daugh-
ter, Laura, 25. Their family life has
been one of multiple traditions.
"I went to Hebrew school, and I was
bar mitzvahed. I never expected to
marry someone who wasn't Jewish, but
it happens. We got married in a ban-
quet hall in Webster, N.Y. The judge
met us 15 minutes before the wedding.
He said afterward if he had known I
was Jewish, he would've had a glass for
me to break.
"My wife's Episcopalian. Her brother
is a Lutheran minister, and he took
part in the wedding, too. We had a
big buffet. It was the Mason-Dixon
Line between New York Jews and the
upstate Protestants. They all got to
know each other and became good
friends.
"Through the years, we've kept the
faith in our own way. My wife sets up
the Chanukah candles and makes sure
the holidays are perfect. She makes the
best matzah balls. When my mother
was alive, she would ask Susan how
she did it. She would tell her she just
read the instructions on the box. Our
kids are very aware and respectful
of the religion and faith. Our daugh-
ter just went to Israel through the
Birthright program and came back
really inspired"
Ed's hobbies are hockey, kayaking,
and playing drums and guitar. ❑

Influence" on page 11).
Meanwhile, Zaback is looking
forward to press days when he gets
to reveal what he and his team have
been working on for the past three to
five years.
"Creating a vehicle is like giving
birth in a way," he says. "And the
auto show is where we get to show
off the baby"

❑

